88TH is going full throttle in the second half of the year, capitalising on the selective spending trend that is boosting demand for beauty, health, and pet care products. The company is launching LYO MY LUMI HAIR OIL to strengthen its haircare lineup and expand its base in China and CLMV countries, while branching into the pet food business as a key new S-curve. Founder and Acting CEO Noparat Malaiwong revealed that the company's portfolio focuses on high-repeat-purchase products, helping to build resilience against economic volatility. It is also benefiting from government stimulus measures and the Thai Helping Thai Plus programme, which are supporting a recovery in domestic purchasing power. The company is pressing ahead with market expansion through social commerce and live commerce, while aggressively targeting China and the CLMV bloc with a digital-first strategy using key opinion leaders to build brand awareness, with clear results expected from July onwards.
88(Thailand) Public Company LimitedCompany expands into pet food and launches new hair oil, capitalizing on selective spending trend boosting demand for beauty, health, and pet care products.