AT&T Inc.AT&T increased iPhone trade-in incentives to $1,200, offset by activation fees and full-price tax, a mixed effect on the carrier.
Apple has raised prices across its entire flagship iPhone lineup by $100, with the new foldable iPhone Duo starting at $1,999, as preorders that began Sept. 12 give way to in-store availability today. US carriers Verizon, T-Mobile, and AT&T have increased their iPhone incentives, according to analysis by Bank of America's Michael Funk, with maximum trade-in credits for the iPhone 18 Pro Max rising to $1,200 from $1,100 for the iPhone 17 Pro Max and $1,000 for the iPhone 16 Pro Max, while the iPhone 18 Pro also carries a $1,200 trade-in credit. Those savings are offset by an activation fee of $35 to $40, tax on the device's full retail price, and an additional $150 for an AppleCare+ plan. In a scenario where a customer trades in a phone qualifying for the highest credits, Funk says the initial cost comes to $291 to $296 for the iPhone 18 Pro and $400 to $405 for the iPhone 18 Pro Max. Funk said he expects a strong iPhone cycle on higher average selling prices and Duo uptake, adding that Siri AI should drive increased interest in upgrades.
AT&T Inc.AT&T increased iPhone trade-in incentives to $1,200, offset by activation fees and full-price tax, a mixed effect on the carrier.
T-Mobile US IncT-Mobile increased iPhone trade-in incentives to $1,200, offset by activation fees and full-price tax, a mixed effect on the carrier.
Verizon Communications IncVerizon increased iPhone trade-in incentives to $1,200, offset by activation fees and full-price tax, a mixed effect on the carrier.
Deutsche Telekom AG
Apple Inc.Apple raised prices across its entire flagship iPhone lineup by $100, with the foldable iPhone Duo starting at $1,999.
Applovin Corp
Bank of America CorpBank of America analyst Michael Funk provided the carrier trade-in analysis and expects a strong iPhone cycle, but the news is not about BofA itself.