Accenture plcAccenture signs multi-year AI transformation deal with Dabur, securing significant consulting and implementation work.

Accenture has entered into a multi-year collaboration with Indian FMCG company Dabur India Limited to accelerate AI adoption and build a future-ready digital enterprise. The initiative will establish a unified data foundation through a centralized data lake, enabling real-time visibility via control towers and digital dashboards. Advanced analytics and AI will be applied to identify revenue growth opportunities, optimize costs, and improve supply-chain responsiveness across finance, procurement, marketing, and sales. Dabur also plans to introduce generative AI-powered conversational interfaces and digital assistants to support data-driven decision-making. The partnership aims to deliver measurable business value through spend optimization, operational efficiency, and EBITDA margin expansion.
Accenture plcAccenture signs multi-year AI transformation deal with Dabur, securing significant consulting and implementation work.
International Business Machines
ServiceNow IncDabur partners with Accenture to adopt AI and build a data foundation, enhancing its digital capabilities.