Adobe announced new co-innovations with Accenture, Omnicom, Stagwell’s Code and Theory, and WPP, along with integrations with AI platforms Anthropic and Microsoft, to help enterprises create, activate, and measure personalized customer experiences at scale. WPP is launching a connected intelligence layer that unifies paid media spend with owned customer experience data, while Stagwell agency Code and Theory is launching a Content Operating System for Sports that connects fan engagement data to content workflows powered by Adobe CX Enterprise. Omnicom is unveiling implementation architectures of its AI Agentic Operating Model across automotive, pharmaceuticals, retail, and financial services, and Adobe and Accenture Song have co-developed a new agentic experience orchestration framework. Adobe also announced that its CX skills and Model Context Protocol servers are now generally available in Anthropic’s Claude Enterprise and Microsoft 365 Copilot Cowork, giving enterprise customers direct access to Adobe’s customer experience capabilities within their existing AI environments.
Adobe's CX skills and MCP servers are now available in Anthropic's Claude Enterprise, enhancing its platform's capabilities.
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Code and Theory is launching a Content Operating System for Sports powered by Adobe CX Enterprise, indicating new business.
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