Agoda's research finds Gen Z travelers across Asia are making travel a more regular, experience-led part of their lives, creating new opportunities for loyalty programs. The survey shows Gen Z travel is driven by cultural exploration at 32%, outdoor activities at 30%, and culinary discoveries at 28%. Nearly three in four Gen Z travelers plan to take between one and six trips a year, and 86% opt for stays of one to seven days. Sustainable travel is also important, with 23% choosing off-peak periods to reduce environmental impact and 38% seeking certified accommodations.
Booking Holdings IncSurvey shows Gen Z travel trends that could boost demand for Booking Holdings' platforms.
Agoda's own survey highlights Gen Z travel trends, directly benefiting its business.