Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
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Artificial Intelligence▲
OpenTable Unveils Largest Suite of AI-Powered Features for Restaurants
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc., announced its largest suite of new and updated product features for restaurants, many powered by AI and automation. The launch focuses on three priorities: driving valuable demand, turning insights into action, and connecting to the systems restaurants use daily. New integrations with leading AI services like Google, ChatGPT, Microsoft's Copilot, Perplexity, and Amazon's Alexa+ help restaurants appear where diners search, with LLM integrations driving 17x more seated diners year-over-year and diners spending on average 20% more. The suite also includes AI Concierge with over 500,000 monthly active users, AI-generated restaurant profiles, natural language reporting, Table Automations that have completed over 2 million automations and saved operators 4.5 hours per month on average, and enhanced Guest Relationship Management tools providing 10x more guest details. OpenTable's ecosystem now includes more than 200 partners, with POS partner adoptions up 40% year-over-year, and over 20 voice AI partners that have seated 3 million diners, a 270% increase in 2026 compared to the same period in 2025.
Booking.com reveals 100% of Thais feel good when thinking about a trip
The latest Travel Happiness Index report from Booking.com indicates that having a trip on the calendar has become an emotional anchor that helps people cope with everyday stress. Surveying more than 10,000 travellers across Asia Pacific, it found that 100% of Thai travellers feel positive immediately when thinking about travel, and 86% admit that simply having a planned trip helps improve their mood, while 75% see the anticipation of a travel date as helping them handle responsibilities better. When facing unexpected events, only 3% of Thais choose to cancel a trip, compared with Japan where the figure is as high as 26%. Instead, 97% choose to adjust their plans, such as finding an alternative destination or shifting travel dates, and 88% use digital platforms to compare deals in order to manage their budget. Laura Houldsworth, Managing Director for Asia Pacific at Booking.com, said that travel is not just about rest, but about making yourself feel better and reconnecting with people, even in a world full of uncertainty.
Airbnb Hits Four-Year High After Raising Revenue Outlook
Airbnb shares surged to a more than four-year high on August 7 after the company raised its full-year revenue forecast, crediting artificial intelligence for cutting costs and speeding up feature releases. Airbnb now expects 2026 revenue to grow at least a mid-teens percentage, up from its earlier low- to mid-teens call, after posting second-quarter revenue of $3.61 billion, up 17% and ahead of the $3.57 billion Wall Street expected. CEO Brian Chesky called AI the best thing to ever happen to Airbnb, pointing to a 16% drop in customer support costs per booking. Meanwhile, Booking Holdings beat second-quarter estimates on August 4 but trimmed its full-year gross bookings forecast to high-single-digit growth from a prior high-single- to low-double-digit range, blaming reduced Middle East travel and pricier airfares that will persist through the third quarter. Argus Research raised its Booking price target to $245 from $210 on August 10, and CFO Ewout Steenbergen said the company is already seeing a positive return on its AI investments.
The next phase of the AI trade may reward companies that use AI to cut costs and lift profits rather than the chipmakers and infrastructure builders that led the first leg. Travel platforms Airbnb, Booking Holdings, and Expedia have surged nearly 40% at the median since May 19, while hotels are roughly flat, as AI begins to show up in measurable business results. Airbnb says nearly 45% of customer issues that begin with its AI assistant are resolved without a human, and customer support cost per booking has fallen roughly 16% from a year ago. Booking reports customer service cost per booking falling at a double-digit rate with AI investments already producing a positive return. Choice Hotels and Wyndham are also reporting hard AI gains, including a 360-basis-point lift in group-request conversion and a more than 500-basis-point boost in direct contribution at participating hotels, yet both stocks are down since May 19 and trade around 15 times forward earnings with analyst estimates down about 7% over the past three months.
Agoda and Singapore Tourism Board Expand Partnership with Three-Year MOU
Agoda and the Singapore Tourism Board have renewed and broadened their strategic partnership through a three-year Memorandum of Understanding. The agreement expands collaboration beyond joint destination marketing into data, technology, and AI-powered travel innovation. It covers four pillars: joint marketing, data strategy and insights, thought leadership and innovation, and a tech collaboration exploring AI for travel recommendations. The partnership will also support Singapore tourism stakeholders through capability-building in data science, AI upskilling, and experience development. The signing builds on a joint marketing campaign launched in May 2026 that delivered encouraging results across target markets.
Agoda has introduced the Room Grid Bot, an AI-powered chat assistant designed to help travelers decide which room to book. Available in the Agoda mobile app, the new tool recommends rooms suited to their needs by using travelers' current search details and the preferences they share in the conversation. Travelers can access the Bot from the room-selection page after tapping "Select room" on a hotel's property page, and can ask it to find options with specific inclusions such as free breakfast or to answer property questions like check-in times. The Bot also highlights a "Best pick" to help travelers identify a suitable room based on their preferences. The launch builds on Agoda's growing suite of AI-powered tools across the hotel booking journey, including the Property AMA Bot and the Booking Form Bot.
Amgen, Arista, Wynn, Booking shares rise on earnings beats
Several companies saw their shares rise after reporting second-quarter 2026 earnings that exceeded analyst expectations. Amgen shares climbed 4.6% after posting adjusted earnings of $6.29 per share, surpassing the Zacks Consensus Estimate of $5.60 per share. Arista Networks gained 3.6% after reporting adjusted earnings of $1.02 per share, beating the estimate of $0.89 per share. Wynn Resorts advanced 3.6% after adjusted earnings of $1.24 per share topped the estimate of $1.01 per share. Booking Holdings jumped 6.6% after adjusted earnings of $2.54 per share exceeded the estimate of $2.45 per share.
Booking Holdings blew past Wall Street expectations, sending its stock about 6% higher. Adjusted earnings came in at $2.54 per share, ahead of the $2.45 consensus, while revenue climbed 8% year over year to $7.35 billion. Gross bookings reached roughly $51 billion, topping the $49.4 billion analyst consensus by about $1.6 billion. Management kept its high-single-digit revenue-growth outlook intact but slightly trimmed its gross bookings forecast, citing international headwinds including higher airfares and disruptions tied to the Middle East.
Booking Holdings Surges Over 7% on Strong Q2 Gross Bookings
Booking Holdings is up more than +7% after reporting better-than-expected Q2 gross bookings. The company posted Q2 gross bookings of $51.00 billion, above the consensus of $49.68 billion. The broader market saw mixed trading, with the S&P 500 and Dow Jones Industrials hitting new all-time highs, while the Nasdaq 100 edged lower. Other notable movers included Amgen, up more than +5% on stronger-than-expected Q2 EPS, and Advanced Micro Devices, down more than -7% after its third-quarter sales forecast disappointed investors.
S&P 500 and Dow Hit Records on Strong Earnings, SpaceX Tumbles on AI Spending
The S&P 500 and Dow Jones Industrial Average posted new all-time highs, while the Nasdaq 100 reached a one-month high, driven by strong earnings from companies including Booking Holdings and Amgen. Booking Holdings rose more than 7% after reporting better-than-expected second-quarter gross bookings, and Amgen gained over 5% on stronger-than-expected adjusted earnings per share. However, SpaceX fell more than 10% to lead losers in the Nasdaq 100 after disclosing higher-than-expected spending on its artificial intelligence business, despite reporting better-than-expected second-quarter earnings. Advanced Micro Devices also declined more than 4% after its third-quarter sales forecast disappointed investors. Market sentiment was further pressured by a rebound in crude oil prices following threats from Yemen's Houthi militants to escalate attacks on Saudi vessels in the northern Red Sea.
Booking Holdings Raises Savings Target to $650 Million, Guides Cautiously for Q3
Booking Holdings raised its annual run-rate transformation savings target to about $650 million from $550 million during its second-quarter 2026 earnings call, while guiding for third-quarter room-night growth of 3 to 5 percent. President and CEO Glenn Fogel said the company exceeded the high end of guidance across key metrics, and CFO Ewout Steenbergen reported that room nights rose 5 percent, gross bookings increased 9 percent, revenues advanced 8 percent, and adjusted EBITDA grew 9 percent with a margin of 36 percent. The additional $100 million in savings came mainly from procurement and is expected to be realized primarily in 2027. Management also noted that Connected Trip transactions grew in the low-double-digit range, merchant gross bookings reached about 73 percent of total gross bookings, and higher-tier Genius members represented more than 30 percent of active customers. The company maintained a cautious outlook, citing pressure from Middle East disruptions on long-haul travel and airline capacity, while emphasizing measured AI deployment and continued execution on long-term priorities.
SpaceX falls 7% in first post-IPO report while Arista Networks jumps 11%
Several stocks made big moves in after-hours trading following quarterly earnings reports. SpaceX fell 7% after releasing its first quarterly report since going public in June, despite second-quarter revenue of $7.81 billion topping an LSEG consensus of $6.93 billion. Arista Networks gained 11% after adjusted earnings of $1.02 per share on revenue of $3.04 billion beat estimates, and third-quarter guidance also surpassed expectations. AMD plunged 8% as second-quarter results and in-line third-quarter revenue guidance of $13 billion failed to impress investors. Wynn Resorts jumped 7% after adjusted earnings of $1.24 per share on revenue of $1.86 billion beat consensus. Astera Labs wiped earlier gains and was last trading lower by 4%, even as third-quarter guidance exceeded Wall Street's estimates. Kratos Defense & Security Solutions rose as much as 8% postmarket before paring that advance, with second-quarter revenue beating estimates in all segments. Pinterest slid 8% after third-quarter revenue guidance of $1.19 billion to $1.21 billion merely met the FactSet consensus. DaVita fell over 6% despite better-than-expected second-quarter results, as full-year adjusted earnings guidance of $14.10 to $15.20 per share compared to a $14.88 consensus. Teradata slumped 17% after third-quarter earnings guidance of 55 to 59 cents per share trailed the 62-cent estimate. Booking Holdings advanced more than 5% after second-quarter gross bookings of $51 billion and adjusted earnings of $2.54 per share topped estimates.
In overseas markets on the 4th, the US June trade balance will be released at 21:30, followed at 23:00 by June factory orders, the final reading for June durable goods orders, and the June JOLTS job openings. On the earnings front, reports are expected from SpaceX, Advanced Micro Devices, Caterpillar, Merck, Amgen, Arista Networks, McDonald's, Gilead Sciences, Pfizer, Duke Energy, Booking Holdings, and BP.
Amazon and Booking Show Diverging Quarterly Revenue Trends
Amazon and Booking Holdings reported contrasting quarterly revenue patterns over the past two years, with Amazon sustaining a massive scale advantage while Booking experienced sharper seasonal swings. Amazon's revenue ranged from $148.0 billion in Q2 2024 to $213.4 billion in Q4 2025, driven by holiday shopping and cloud growth, while Booking's revenue fluctuated between $4.8 billion and $9.0 billion, peaking in summer travel quarters. In the most recent quarter ended March 2026, Amazon posted $181.5 billion, a 17% year-over-year increase, and Booking reported $5.5 billion, up 16% year-over-year. Booking warned that the U.S. conflict with Iran could hurt upcoming travel sales, sending its stock to a 52-week low of $150.14 in May, while Amazon's shares fell from a 52-week high of $278.56 amid heavy AI infrastructure spending that caused Q1 free cash flow to plunge 95% year-over-year.
Agoda Reports 50-Fold Surge in Nagaoka Accommodation Searches Ahead of Summer 2026 Fireworks Festival
Agoda has revealed a sharp rise in travel interest for Japan's summer 2026 fireworks season, with accommodation searches for Nagaoka City during the Nagaoka Festival Grand Fireworks surging 50 times compared to the pre-event period. The data, which compares searches made 90 to 60 days before each festival with those for check-ins on the day before and the day of the event, also showed a sevenfold increase for the Lake Biwa Great Fireworks Festival in Otsu City, nearly 3.5 times for both the Numazu Summer Festival and Kano River Fireworks Festival in Numazu City and the Kanmon Straits Fireworks Festival spanning Kitakyushu and Shimonoseki, and more than three times for the Matsue Suigosai Fireworks Festival in Matsue City. Agoda's findings indicate growing domestic and international demand for 'fireworks travel' that combines fireworks viewing with local sightseeing, dining, and overnight stays. Senior Country Director Tadashi Ikai noted that the search increases for regional cities like Nagaoka, Matsue, and Numazu reflect a broader interest in discovering the unique appeal of local destinations.
Agoda Survey Shows Gen Z Moving Towards Connected Travel Experiences and Embedded Loyalty
Agoda's research finds Gen Z travelers across Asia are making travel a more regular, experience-led part of their lives, creating new opportunities for loyalty programs. The survey shows Gen Z travel is driven by cultural exploration at 32%, outdoor activities at 30%, and culinary discoveries at 28%. Nearly three in four Gen Z travelers plan to take between one and six trips a year, and 86% opt for stays of one to seven days. Sustainable travel is also important, with 23% choosing off-peak periods to reduce environmental impact and 38% seeking certified accommodations.
US lawmakers urge Trump to act against EU tech rules, suggest trade probes
A group of 25 US lawmakers has written to President Donald Trump urging him to act against Europe's tech rules, including launching trade investigations, saying EU digital policies unfairly target US Big Tech. In a letter seen by Reuters, the lawmakers focused on the European Union's Digital Markets Act aimed at reining in the power of Amazon, Apple, Booking Holdings, TikTok owner ByteDance, Google, Meta Platforms and Microsoft. They said the likely inclusion of Amazon and Microsoft's cloud units under the DMA would impose unprecedented regulatory burdens that European and Chinese cloud competitors would not face, and they criticised EU regulators' fine against Google expected to be announced this week for alleged breaches of the DMA. The lawmakers, all Republicans and seven of them members of the House of Representatives trade subcommittee, including Adrian Smith who chairs that committee, said that if dialogue does not deliver quickly, the United States should use all available tools, including Section 301 of the Trade Act of 1974, and made clear that the EU's access to the US market is not guaranteed.
Agoda Reports China Searches for Vietnam Stays Surge 164% in Early 2026
Accommodation searches from China for Vietnam jumped 164% year-on-year in the first five months of 2026, the fastest growth among the top ten inbound markets tracked by digital travel platform Agoda. Indonesia, the Philippines, Thailand, and Poland rounded out the top five fastest-growing markets, with search increases of 86%, 82%, 65%, and 63% respectively. All ten markets recorded year-on-year growth, with India, Qatar, Myanmar, Malaysia, and New Zealand also posting gains. Hanoi, Da Nang, and Ho Chi Minh City remained the most-searched destinations across most markets, while Phu Quoc ranked first for travelers from India and Poland.
Oakmark Fund Adds Booking Holdings as New Position in Q2 2026
Oakmark Fund initiated a new position in Booking Holdings during the second quarter of 2026, citing the online travel platform's strong competitive position and attractive valuation. The fund highlighted Booking's leading global marketplace, high direct traffic, and a loyalty program that accounts for more than half of room nights booked. Despite market concerns that large language models could disrupt the booking funnel, Oakmark noted that observable LLM traffic remains negligible and management has a track record of competing alongside dominant intermediaries. Shares were purchased near a ten-year trough valuation and at a meaningful discount to the fund's intrinsic value estimate. Booking Holdings reported first-quarter 2026 revenue of $5.5 billion, up 16%, and adjusted EBITDA of approximately $1.3 billion, a 19% increase.
Jim Cramer told a Mad Money caller that he thinks Booking Holdings is a buy. He noted that the stock's last quarter was not a blowout, which led some investors to sell, but he praised CEO Glenn Fogel and agreed with the caller's bullish view. Cramer had previously declined to recommend the stock during a period of geopolitical uncertainty, saying it was not worth the risk compared to data center plays. Booking Holdings operates travel and dining platforms for accommodations, flights, car rentals, and restaurant reservations.
Booking vs. Marriott: Which Travel Stock Is a Better Buy in 2026?
Booking Holdings and Marriott International present contrasting investment cases for 2026. Booking, an online travel agency, reported fiscal 2025 revenue of $26.9 billion, a 13.4% increase, with net income of $5.4 billion and a net margin of 20.1%, while generating $9.1 billion in free cash flow. Marriott, a hotel franchisor with nearly 9,900 properties and a loyalty program of roughly 271 million members, posted revenue of $26.2 billion, up 4.3%, net income of $2.6 billion, and a net margin of 9.9%, with free cash flow of $2.6 billion. Booking trades at a forward P/E of 17.4 times versus Marriott's 33.0 times, though Marriott has a lower price-to-sales ratio of 3.8 times compared to Booking's 5.2 times. The analysis favors Booking for its stronger sales growth and beaten-down share price, while noting Marriott's steady fee-based income appeals to conservative investors.
Expedia, Booking, and Airbnb Shares Plummet After Trump Declares Iran Ceasefire Over
Shares of online travel companies Expedia, Booking, and Airbnb fell sharply after President Trump declared the Iran ceasefire over and threatened fresh strikes, sending oil prices higher. Expedia dropped 4.6 percent, Booking fell 4.6 percent, and Airbnb declined 4.5 percent. Higher oil prices push up jet fuel costs and airfares, which can dampen travel bookings, while geopolitical uncertainty makes travelers hesitant to commit to trips, especially higher-margin international ones. Renewed Middle East conflict also raises the risk of itinerary disruptions and cancellations across European and Gulf-adjacent routes. Additionally, rising bond yields compress the valuations of high-multiple internet stocks like these online travel platforms.
Booking Holdings Searches Surge as Stock Outperforms Market
Booking Holdings has been one of the most searched stocks on Zacks.com, with shares returning 10.8% over the past month while the S&P 500 lost 1.4%. The company is expected to post earnings of $2.47 per share for the current quarter, up 11.3% from a year ago, and consensus estimates for the current and next fiscal years stand at $10.44 and $12.35, respectively, all unchanged over the last 30 days. Revenue estimates point to $7.19 billion for the current quarter, a 5.7% increase, with full-year forecasts of $29.4 billion and $32.08 billion for the current and next fiscal years. Booking Holdings beat consensus estimates on both earnings and revenue in each of the last four quarters, but carries a Zacks Rank #4 (Sell) and a Value Style Score of D, suggesting it may underperform the broader market in the near term.
BTIG sees 37% upside for Booking Holdings with $250 target
BTIG analyst Jake Fuller reaffirmed a Buy rating on Booking Holdings with a price target of $250, implying a 37% upside from current levels. In contrast, Bernstein's Richard Clarke maintained a Hold rating and a $188 target on June 11, citing long-term risk from AI assistants potentially shifting hotel priorities away from online travel agencies. Booking Holdings operates brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.
Agoda rolls out real-time flight updates and AI hotel tools
Agoda has launched a suite of new features including real-time flight notifications, an AI-powered hotel review-image pairing tool, and a multi-product booking engine. Travelers booking flights on iOS and Android will now receive automatic updates on flight status, gate and terminal information, check-in counters, and baggage carousels, averaging two to three notifications per booking. The hotel side gains Gallery View on iOS for photo-forward browsing and an AI feature that pairs hotel images with relevant guest reviews. Language support for flight-related chat queries has been expanded to include Chinese, Thai, Indonesian, and five additional languages for Hong Kong-based users. The multi-product booking engine now allows booking hotels, flights, and activities in a single transaction, consolidated in the 'My Trips' section.
Shares of online travel agency Booking Holdings surged 9.3% in afternoon trading after WTI crude fell below $70, signaling cheaper travel costs that could boost booking volumes. Oil prices hit their lowest levels since early March, with Brent crude dropping 3% to $74 per barrel. Lower fuel prices allow airlines to offer more competitive fares, which historically stimulates passenger volume and benefits booking platforms that earn commissions on transactions. The move marks one of only seven times in the past year that Booking shares have moved more than 5%, indicating the market views the oil decline as a meaningful catalyst. Despite the gain, the stock remains down 14.6% year-to-date and trades 21.9% below its 52-week high of $232.64 from July 2025.
Booking Holdings Shares Down 20% Year to Date Despite Healthy Fundamentals
Booking Holdings shares have fallen roughly 20% year to date, prompting investors to consider whether the dip is a buying opportunity. The travel platform reported 16% year-over-year revenue growth in the first quarter but guided for only high-single-digit growth for full-year 2026, citing potential inflationary pressures from prolonged Middle East disruption. The company has a history of beating guidance, as seen when it guided for 8% revenue growth in Q3 2025 and delivered 13%. The stock now trades at a 22.6 price-to-earnings ratio, down from around 40 last year, and offers a nearly 1% dividend yield.
Booking Holdings Partners With The Trade Desk on Travel Advertising
Booking Holdings has announced a partnership with The Trade Desk to power data-driven travel advertising across its platforms. The collaboration will use high-intent travel data from brands including Booking.com, Agoda, KAYAK, and Priceline for more targeted campaigns on the open internet. Booking Holdings shares closed at $171.78, up 5% over the past week and 11.2% over the past month, though the stock is down 19.3% year to date. The move underscores Booking Holdings' evolution into a broad travel technology platform beyond its core booking operations.
Booking Holdings shares drop 19.1% in six months despite strong free cash flow
Booking Holdings shares have fallen 19.1% over the last six months to $172.95, contrasting with the S&P 500's 10.9% gain. The company's revenue grew at a 15.1% compound annual rate over three years, and its free cash flow margin averaged 33.8% over two years, among the best in the consumer internet sector. However, average revenue per booking rose only 3.8% over two years, lagging peers. The stock now trades at 12.8 times forward EV/EBITDA.
Booking Holdings Shows Low Market Correlation and Strong U.S. Growth
Booking Holdings has delivered a 14.1% annualized return over five years with a 0.58 correlation to the S&P 500, indicating a partially independent performance stream. The company reported U.S. room night growth accelerating to the low teens for the fourth consecutive quarter and completed a record $3.6 billion in share repurchases in the first quarter. Its operating margin stands at 34.3%, well above the S&P 500 median of 18.4%, while revenue grew 15.0%. However, the stock tends to amplify market downturns, absorbing 112% of the S&P 500's losses on down days while capturing only 59% of gains on up days over the past year. Management noted that the Middle East conflict reduced first-quarter room night growth by an estimated 2 percentage points and guided for second-quarter room night growth of just 2% to 4%.
The Trade Desk expands commerce media ecosystem with travel and hospitality integrations
The Trade Desk announced the continued expansion of its commerce media ecosystem through integrations with leading travel, hospitality, and mobility platforms. The growing network includes Booking Holdings brands Booking.com, Agoda, KAYAK, and Priceline, along with MARRIOTT MEDIA, Uber Advertising, and Kinective Media by United Airlines. These additions mean The Trade Desk is now integrated with a majority of travel media networks, aggregating travel signals across the open internet. The partnerships build on existing retail media integrations with Albertsons Media Collective, CVS Media Exchange, Dollar General Media Network, Instacart Ads, Kroger Precision Marketing, Roundel Media, and Walgreens Advertising Group. The company says the integrations help advertisers activate data-driven campaigns using high-intent commerce and travel signals, unifying activation, measurement, and optimization across the consumer journey.