Apple Inc.Apple unveiled its first foldable iPhone Duo plus iPhone 18 Pro models and new Siri AI, drawing split analyst views on the launch.
Apple unveiled its first foldable iPhone, the Duo, priced at $1,999, at its "Surprise and Shine" event, where new chief executive John Ternus also introduced the iPhone 18 Pro and Pro Max. Citi kept a Buy rating and $365 price target on Apple, calling the Duo the "biggest new hardware category" since the Apple Watch and AirPods, and said the new Siri AI was the most important software announcement as Apple moves toward an AI agent built into iOS 27. Goldman Sachs, which also has a Buy rating, said the decision to split the iPhone 18 launch should support average selling price growth, aided by $100 price increases on the Pro models and a new 2-terabyte storage tier. Oppenheimer reiterated a Perform rating, expecting the Duo to become "the most successful foldable phone on the market" but cautioning that supply is likely limited to 8 million to 10 million units this year. Needham's Laura Martin kept a Hold rating, praising Ternus's take-charge style but warning that the lack of low-end iPhones until spring threatens near-term unit sales and that Apple's AI integration felt "too little, too late."
Apple Inc.Apple unveiled its first foldable iPhone Duo plus iPhone 18 Pro models and new Siri AI, drawing split analyst views on the launch.
Applovin Corp
Goldman Sachs Group IncGoldman Sachs reiterated its Buy rating on Apple, saying the split iPhone 18 launch should support average selling price growth.
Oppenheimer Holdings IncOppenheimer reiterated a Perform rating on Apple, expecting the Duo to be the most successful foldable but flagging limited supply.
Citigroup Inc.