Apple Inc.Apple launched the $1,999 foldable iPhone Duo, but analysts question its mass-market appeal and whether sales hold up after pent-up demand fades.
Apple Inc. has launched the iPhone Duo, a foldable phone priced at $1,999, with a top storage option costing $3,199. The device runs work, entertainment and creative apps across its larger foldable display, and Apple is promoting it as a personal AI hub. Analysts at the launch event questioned who the device is really for, noting the foldable market remains a niche, with IDC forecasting foldables to account for less than 3% of worldwide smartphone sales in 2026 and little change next year. Counterpoint expects Apple may sell about 6 million handsets by the end of the year, potentially giving it almost a quarter of the worldwide foldable market, where Samsung presently holds about 40% share. The next test for Apple will be whether sales remain robust once pent-up demand from existing iPhone owners starts to dry up.
Apple Inc.Apple launched the $1,999 foldable iPhone Duo, but analysts question its mass-market appeal and whether sales hold up after pent-up demand fades.
Samsung Electronics Co LtdSamsung is cited as holding about 40% of the foldable market that Apple's new iPhone Duo is entering.
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