Apple Inc.New lease-to-own program makes higher prices more palatable, likely boosting demand for Apple devices.
Apple is teaming up with deferred payment processor Klarna to launch a new lease-to-own program called Apple Upgrade, set to debut next Tuesday, July 28. The program will allow consumers to pay for iPhones, iPads, Macs, and Apple Watches over multi-year periods, with lease terms of up to 24 months for iPhones and Apple Watches and up to 36 months for Macs and iPads. At the end of the leasing period, devices can be kept or returned, and upgrades to new devices will be available. The move comes as Apple battles supply chain issues and rising memory chip prices, and recently announced price hikes, with the new program designed to make those higher prices more palatable to consumers.
Apple Inc.New lease-to-own program makes higher prices more palatable, likely boosting demand for Apple devices.
Klarna Group plcPartnership with Apple to power the lease-to-own program expands Klarna's merchant network and transaction volume.