Apple Unveils iPhone 18 Pro and First Foldable Duo Under New CEO Ternus

Product / Tech
โดย GuruFocus·US·Read original
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Apple unveiled its iPhone 18 Pro and its first foldable iPhone, the Duo, on Sept. 9, marking the product debut of new CEO John Ternus less than two weeks after he took the top job. The iPhone 18 Pro starts at $1,199 and adds upgraded camera capabilities, longer battery life and a faster chip designed to support on-device artificial intelligence. The foldable Duo starts at $1,999 and opens into a 7.6-inch display, and Apple said it is the company's first iPhone with a foldable screen, making the model a key test of demand for a higher-priced form factor. Apple also introduced new AirPods and Apple Watch models. Ternus became CEO on Sept. 1 after serving as senior vice president of hardware engineering, and the launch follows strong iPhone 17 sales, raising questions about whether the latest lineup can sustain upgrade demand.

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Apple unveiled the iPhone 18 Pro and its first foldable iPhone Duo with upgraded camera, battery, chip and foldable-screen features.

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