Boutique Corporation Public Company Limited (BC) expects its performance in Q3/2026 to recover clearly both quarter-on-quarter and year-on-year, driven by the return of Chinese and Indian tourists, especially in Phuket. Meanwhile, the "Thai Teaw Thai Plus" measure, with a budget of 3,500 million baht for 1 million rights, will help support higher average room rates, although the upside may be limited as it coincides with the high season when occupancy rates are already high. The company plans to open two new hotels: Mövenpick Resort Kamala Beach Phuket in December 2026 and JonoX Sukhumvit 5 Handwritten Collection in January 2027, which will add a total of 370 rooms, representing over 30% of the existing room base. It expects a clear turnaround in 2027. Regarding the JW Marriott Hotel Bangkok Sukhumvit 24 project, the board has approved changing the transaction structure from an entire business transfer to a merger between BQD and BSA, with the transaction value remaining unchanged at no more than 660.80 million baht.
Boutique Corporation Public Company LimitedBoard approved changing JW Marriott Sukhumvit 24 transaction structure to a merger between BQD and BSA, value unchanged at up to 660.80 million baht.
