Boutique Corporation Public Company Limited, or BC, has announced a partnership with Accor, a global hotel chain, to launch the first greet brand hotel in Asia. greet Bangkok Sukhumvit 16 Jono is the brand's first hotel in the region, opening on August 1, 2026. Mr. Prabh Thakral, Chief Executive Officer of BC, said that Accor's decision to choose Thailand as the location for the first greet brand hotel in Asia, and to choose BC as its partner in developing the project, reflects confidence in the company's potential in property development, hotel management, and creating added value for assets. The hotel is located on Sukhumvit Soi 16, in the heart of Bangkok's business and lifestyle district, close to BTS Asok and MRT Sukhumvit stations. It is designed for travelers seeking convenience, uniqueness, and value under the concept of feel good, feel greet, with four room types: Pop Deep Sleep Room, Pop Art Room, Pop Recharge Room, and Pop RechargeX Room, accommodating up to two guests per room. The common area, Feel Good Space, includes a lounge zone, co-working area, and library corner. This launch reflects BC's direction of strengthening its hotel portfolio with quality global brands, while expanding its hospitality business through asset value enhancement and growing recurring income, as a Preferred Third Party Operator under Accor's system in Thailand.
Boutique Corporation Public Company LimitedBC partners with Accor to launch first greet hotel in Asia, expanding its hospitality business and recurring income.
Accor S. A.Accor expands its greet brand into Asia through partnership with BC, increasing its global footprint.
