Robinhood Markets IncRobinhood Chain launched and surpassed $3B volume, showing real onchain finance adoption.

Bitwise Chief Investment Officer Matt Hougan argues that the next crypto bull market will be driven by the convergence of traditional and onchain finance, not speculation. In a new memo, Hougan outlines two lanes: the Hyperliquid Lane, where crypto-native protocols like Hyperliquid generate significant revenue and route it back to their tokens, and the Robinhood Lane, where established companies build real financial services on blockchain rails, with Robinhood Chain already surpassing $3 billion in volume since its July 1 launch. He points to Uniswap, Aave, Morpho, and Pump.fun as protocols moving in the same direction, while citing Citadel's move into Crypto.com, Morgan Stanley onto E*TRADE, and the DTCC going live on tokenization as examples of traditional finance adoption. Hougan contends that because this cycle would be built on real financial activity and revenue, it could be larger than previous ones, even if it arrives more slowly and with less volatility.
Robinhood Markets IncRobinhood Chain launched and surpassed $3B volume, showing real onchain finance adoption.
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Tesla IncCrypto.com is cited as a platform attracting traditional finance players like Citadel, indicating increased adoption.
DTCC going live on tokenization cited as example of traditional finance adoption, which could drive demand for its services.