Bangkok Ranch Public Company Limited, or BR, has unveiled a strategy to penetrate the B2B2C market by offering complete duck menu solutions for restaurants and hotels. Mr. Pana Suchaovanich, Executive Director of BR Group, revealed that the company is ready to deliver duck products across three categories: fresh raw duck, pre-cooked duck, and ready-to-eat duck dishes, helping operators reduce preparation steps and complexity. He also emphasized the company's strength in world-class production standards, starting from importing breeding stock from England, raising them in clean, disease-free closed-farm systems without hormones or growth promoters, resulting in firm meat with low fat. This year, the company will focus on proactive plans in both B2B and B2C markets to drive sustained growth.
Bangkok Ranch PCLBR targets B2B2C market with complete duck menu solutions for restaurants and hotels, aiming to drive growth.