BRANDmania, Europe's largest B2B networking festival for licensing and partnerships, will take place on 24 and 25 June at the Zeche Zollverein site in Essen, Germany. The event, organized by the Spielwarenmesse Group, features an expanded programme including a new BRANDmania Ink Lab where attendees can get a free tattoo of a licensed design, a Glow Up Area, and a Collab Culture Lounge. Major licensors such as Hasbro, Mattel, Paramount Global, Universal Products & Experiences, and Warner Bros. Discovery will host exclusive screenings previewing upcoming themes and franchises. The Stage programme, presented by Licensing International Germany, will open with insights from the Global Licensing Industry Study 2026 and include a blindmate® session with Duolingo seeking a brand match.
Hasbro IncHasbro is a major licensor hosting exclusive screenings at BRANDmania, likely boosting licensing demand.
Mattel IncMattel is a major licensor hosting exclusive screenings at BRANDmania, likely boosting licensing demand.
Duolingo Inc
