Booking Holdings IncBKNG
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BTIG analyst reaffirms Buy rating with $250 price target implying 37% upside

BTIG analyst Jake Fuller reaffirmed a Buy rating on Booking Holdings with a price target of $250, implying a 37% upside from current levels. In contrast, Bernstein's Richard Clarke maintained a Hold rating and a $188 target on June 11, citing long-term risk from AI assistants potentially shifting hotel priorities away from online travel agencies. Booking Holdings operates brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.
Booking Holdings IncBTIG analyst reaffirms Buy rating with $250 price target implying 37% upside