Charoen Industry Public Company Limited (CH) has launched a new product under the SUMACO brand, a canned fish brand with over 50 years of history. The company introduced the SUMACO series of fish in olive oil to target health-conscious consumers, offering two flavors: sardines in extra virgin olive oil and sardines in extra virgin olive oil with chili. This product is part of the company's strategy to develop high-value products, elevating its ready-to-eat food portfolio, particularly the canned fish segment, which is growing in line with the trend toward quality food consumption. The products will be available through online channels such as Shopee and leading supermarkets including TOPS Supermarket, FoodLand, Gourmet Market, Villa, and Lotus, with the goal of expanding into the health-conscious market both domestically and internationally.
Chin Huay PCLCH launches new SUMACO olive oil canned fish targeting health-conscious consumers, expanding product portfolio and market reach.
