Chin Huay PCL

Charoen Industry Public Company Limited (CH) has launched a new product under the SUMACO brand, a canned fish brand with over 50 years of history. The company introduced the SUMACO series of fish in olive oil to target health-conscious consumers, offering two flavors: sardines in extra virgin olive oil and sardines in extra virgin olive oil with chili. This product is part of the company's strategy to develop high-value products, elevating its ready-to-eat food portfolio, particularly the canned fish segment, which is growing in line with the trend toward quality food consumption. The products will be available through online channels such as Shopee and leading supermarkets including TOPS Supermarket, FoodLand, Gourmet Market, Villa, and Lotus, with the goal of expanding into the health-conscious market both domestically and internationally.

Charoen Industry Company Limited, or CH, has revealed its business plan for the second half of 2026, saying the outlook is improving thanks to rising purchase orders and a push into higher-value products, while also upgrading factory efficiency with the LEAN system to reduce costs and build sustainable earnings growth. Chief Executive Officer Prawit Srisaengnam, Chief Financial and Accounting Officer Sorakrit Rodthim, and Assistant Chief Commercial Officer Jirada Srisaengnam provided the information at the listed company investor event, the Earnings Call or OPPDAY, organized by the Stock Exchange of Thailand.

Charoen Industry Public Company Limited, or CH, is signaling a clear recovery in the third quarter of 2026, driven by rising orders across multiple product groups. The company is pushing a strategy of launching new products and expanding in the domestic market while broadening its new customer base in America and Europe, promoting higher value-added goods and reducing reliance on traditional products. Chief Executive Officer Prawit Srisaengnam said the business direction for the second half of 2026 is set to improve significantly. The dried fruit group has continuous orders and is shifting plans to focus more on the domestic market, while the canned fish group remains on a positive track, expanding distribution channels for SUMACO products through convenience stores, supermarkets, and online platforms, and launching canned fish in olive oil to target health-conscious consumers. The healthy snack group continues to develop new products and is increasingly reaching economies of scale. The company is also applying LEAN systems and machinery technology in its factories to cut costs and improve long-term efficiency, while managing liquidity, controlling inventory, and maintaining appropriate trade receivable quality.

Charoen Industry Company Limited, or CH, views the baht's weakening trend as a positive factor for export revenue, which is its main income source accounting for about 72 percent of total revenue. The company maintains its 2026 revenue target at around 1.7 to 1.8 billion baht, amid plans to expand its customer base and launch new products. At the same time, the company is studying product price adjustments to reflect higher raw material and energy costs, with a conclusion expected in the second half of this year. It is also moving forward with strict financial discipline through appropriate liquidity and inventory management to cope with long-term volatility.