Charoen Industry Public Company Limited, or CH, is signaling a clear recovery in the third quarter of 2026, driven by rising orders across multiple product groups. The company is pushing a strategy of launching new products and expanding in the domestic market while broadening its new customer base in America and Europe, promoting higher value-added goods and reducing reliance on traditional products. Chief Executive Officer Prawit Srisaengnam said the business direction for the second half of 2026 is set to improve significantly. The dried fruit group has continuous orders and is shifting plans to focus more on the domestic market, while the canned fish group remains on a positive track, expanding distribution channels for SUMACO products through convenience stores, supermarkets, and online platforms, and launching canned fish in olive oil to target health-conscious consumers. The healthy snack group continues to develop new products and is increasingly reaching economies of scale. The company is also applying LEAN systems and machinery technology in its factories to cut costs and improve long-term efficiency, while managing liquidity, controlling inventory, and maintaining appropriate trade receivable quality.
Chin Huay PCLRising orders across product groups and market expansion in America and Europe drive growth.
