Chao Sua Foods Industry Public Company Limited, or CHAO, brought its Modern Thai Snack and Better-For-You product groups to Top Thai Brands Xiamen 2026 to expand its partner base and build awareness of the "Chao Sua" brand in the Chinese market. Chief Executive Officer Naphat Morin stated that the behavior of younger Chinese consumers has elevated snacks into a "fourth meal" of the day, driving up demand for health and nutrition products. The items displayed included crispy rice, mini rice crackers, pork sticks, fish sticks, and cereal crackers. Data from the Office of Commercial Affairs in Xiamen under the Department of International Trade Promotion indicates that China's snack market is on track to grow to 1.18 trillion yuan, or roughly 5.9 trillion baht, in 2025, with younger consumers aged 26 to 36 forming the key purchasing force. Top Thai Brands Xiamen 2026 is organized by the Department of International Trade Promotion under the Ministry of Commerce alongside the 26th International Fair for Trade and Investment, or CIFIT 2026. CHAO is one of 35 Thai operators selected to take part, and the company expects that business matching activities, Thai cooking demonstrations, and marketing through Chinese KOL and KOC networks will help create opportunities to enter modern retail channels in China, especially in the second half of 2026.
CHAOSUA FOODS INDUSTRY PUBLIC COMPANY LIMITEDCHAO is showcasing its Thai snack products at Top Thai Brands Xiamen 2026 to expand its partner base and enter modern retail channels in China, targeting rising Chinese snack demand.
