Comscore announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward targeting across CTV and web and mobile inventory, aiming to drive incremental, non-endemic reach and measurable outcomes. The capability is designed to help brands execute audience strategies resilient to identity disruption, particularly in premium environments like CTV where deterministic identifiers can be limited. Proximic by Comscore segments are now available for activation in Amazon DSP.
Comscore IncComscore's Proximic segments are now available in Amazon DSP, expanding distribution and potential revenue.
Amazon.com IncAmazon DSP gains new ad inventory and targeting capabilities, potentially increasing advertiser spend on its platform.