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Comscore Inc

Comscore, Inc. is an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. Its products include Comscore TV National and Comscore TV Local, Media Metrix Multi-Platform, Mobile Metrix, Video Metrix, Plan Metrix, Total Home Panel Suite, CCR, Comscore marketing solutions, Lift Models, and Survey Analytics. It also offers Activation Solutions, OnDemand Essentials, Movie Solutions, and Hollywood Software Suite. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers, and was incorporated in 1999 with headquarters in Reston, Virginia.

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Comscore forecasts $315M-$325M 2026 revenue, outlines $20M-$25M annual cost savings

Comscore outlined $20 million to $25 million in annual run-rate cost savings as it forecast 2026 revenue between $315 million and $325 million with an adjusted EBITDA margin in the low to mid-single digits. The company highlighted the elimination of $40 million in long-term debt, which freed up roughly $7 million in related annual interest and principal payments, tied to the sale of its Movies business in late May. Second quarter revenue was $79.2 million, down 11.3% from the prior year, and adjusted EBITDA fell 85% to $1.3 million. CEO Matthew McLaughlin said the company does not anticipate near-term growth during its transformation and expects to enter 2027 with a leaner cost model.
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Comscore Partners with Amazon DSP to Offer ID-Free Audience Segments

Comscore announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP. Advertisers can now activate privacy-forward targeting across CTV and web and mobile inventory, aiming to drive incremental, non-endemic reach and measurable outcomes. The capability is designed to help brands execute audience strategies resilient to identity disruption, particularly in premium environments like CTV where deterministic identifiers can be limited. Proximic by Comscore segments are now available for activation in Amazon DSP.
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