SavillsSavills reported record hotel investment levels, directly highlighting its market intelligence and advisory role.
Cross-border investment is reshaping the European hotel market, with total hotel investment reaching €21.9 billion in 2024, a five-year high and a 47.6% increase from the previous year, according to Savills. Cross-border investors accounted for €12.9 billion, or 58.6% of that total. In 2025, HVS reported European hotel transactions worth €22.6 billion, the highest annual total since 2019. Southern Europe has become a key destination, with Spain alone attracting about €4.2 billion in hotel investment in 2025, representing 18% of all European hotel transaction volume. London was ranked Europe's most attractive city for hotel investment for the second consecutive year in CBRE's 2025 European Hotel Investor Intentions Survey.
SavillsSavills reported record hotel investment levels, directly highlighting its market intelligence and advisory role.
CBRE Group Inc Class ACBRE's survey cited as ranking London most attractive city for hotel investment, indicating strong market demand for its services.
HVS reported record European hotel transaction volumes, directly showcasing its industry research and consulting relevance.