Dekuple Group expands into the Middle East with Das Kapital Dekuple Group joint venture

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Dekuple Group is expanding into the Middle East by creating Das Kapital Dekuple Group, a communications consultancy based in Abu Dhabi and Dubai, in partnership with Hubert Boulos and Ramsey Naja. Dekuple holds a 51% stake in the new agency, which aims to become a major marketing and communications player supporting brand growth in the region. The move extends Dekuple's international footprint beyond Europe, China, and North America, targeting key Gulf markets and supporting both global accounts and local clients. Chairman and CEO Bertrand Laurioz stated that the group remains convinced of the long-term potential of several emerging markets in the region and reiterated the goal of reaching €400 million in revenue by 2030, with 30% of revenue and staff coming from international operations. Das Kapital already serves major international brands in FMCG and banking, and its founders have led campaigns for Pepsi, Wendy's, CMA CGM, DKNY, and Doha Bank.

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