Delta Air Lines IncDelta CEO says AI could boost profitability by 50% and is testing AI-set fares.

Delta Air Lines CEO Ed Bastian said artificial intelligence could improve the airline's profitability by as much as 50%, potentially lifting its profit margin from around 10% to 15%. Delta is already testing AI to set fares, with the technology influencing 3% of its tickets as of July 2025 and a goal of reaching 20% by the end of that year. The airline is working with AI pricing company Fetcherr, and President Glen Hauenstein has described the technology as a 'super analyst' that could eventually merge fare-setting and inventory management into individualized 'offer management'. Senators Mark Warner, Ruben Gallego and Richard Blumenthal have questioned Delta about whether AI could lead to personalized pricing based on personal data, but Delta says it does not use personal information to set fares and has zero tolerance for discriminatory pricing.
Delta Air Lines IncDelta CEO says AI could boost profitability by 50% and is testing AI-set fares.
Delta is working with AI pricing company Fetcherr, indicating demand for its services.