DLE has launched an AI studio, embarking on the development of new visual expression through AI rather than replacing existing animation production processes. CEO Ryo Ono explains that the small-team, short-turnaround Flash animation style the company has cultivated is highly compatible with generative AI, and that the improvement in image generation AI accuracy from around 2025 prompted the decision to establish a full-fledged AI studio. Currently, the Flash animation studio and the AI studio operate as separate organizations, with the AI studio bringing together creators from live-action backgrounds and focusing on talent development that emphasizes direction and storytelling. On the other hand, AI is seen as a technology that amplifies human creativity rather than generating ideas on its own, and the company takes a cautious view on AI animation production in terms of the value of hand-drawn work and social acceptance.
DLE, Inc.DLE launches AI studio to explore new visual expression, leveraging its Flash animation compatibility with generative AI.