Duluth Trading Co. highlighted its latest collection of cooling clothing, UPF apparel, and moisture-managing gear designed for extreme heat, humidity, and unpredictable weather. The collections feature Armachillo® technology with microscopic jade minerals for a cool-to-the-touch feel and Dry on the Fly® quick-drying fabrics for active days, with prices ranging from $29.95 to $119.95. Ricker Schlecht, Senior Vice President of Product Development, said the apparel is built for real-world use across job sites, gardens, trails, and travel. The announcement comes as NOAA reports the first six months of 2026 were the third-hottest January-through-June period in the 177-year global climate record, driving consumer interest in performance fabrics that wick moisture, dry quickly, and provide UPF sun protection.
Duluth Holdings IncArticle highlights Duluth's cooling and UPF apparel line, with consumer interest driven by record heat, indicating strong product demand.
