Duluth Holdings Inc. sells casual wear, workwear, outdoor apparel, and accessories for men and women in the United States. Its product range includes shirts, pants, shorts, underwear, outerwear, footwear, accessories, and hard goods. The company offers products under brands such as Duluth Trading, AKHG, Alaskan Hardgear, Armachillo, Ballroom, Buck Naked, Bullpen, Cab Commander, Crouch Gusset, Dang Soft, Dry on the Fly, Duluth Trading Co, Duluthflex, Fire Hose, Flexpedition, Longtail T, NoGA, No Polo Shirt, No Yank, Spit & Polish, and Wild Boar. It markets through stores, its website, direct mail, and customer contact centers. Formerly known as GEMPLER'S, Inc., Duluth Holdings Inc. was founded in 1989 and is headquartered in Mount Horeb, Wisconsin.