e.l.f. Beauty is expanding its international footprint with the launch of e.l.f. Cosmetics in Brazil exclusively through Sephora, becoming Sephora Brazil's first mass color cosmetics offering. Sephora's Brazilian platform reaches roughly 17% of the country's population, and the move builds on the brand's relationship with Sephora in Mexico, where it has reached the No. 1 cosmetics position. International sales penetration has doubled over the past five years to 21% of net sales, still well below the more than 70% international mix cited for legacy beauty peers, and Brazil is identified as the world's third-largest cosmetics market. International net sales rose 61% year over year in the fiscal first quarter compared with 29% growth in the United States, and an expanded presence with Boots in the U.K. is planned for this fall. Shares of ELF have tumbled 33.4% over the past year compared with the industry's decline of 2.3%, and the stock trades at a forward price-to-earnings ratio of 25.76 versus the industry's average of 22.15.
ELF Beauty Ince.l.f. Cosmetics launches in Brazil exclusively through Sephora, expanding its international distribution and end-customer reach.
The Chefs Warehouse Inc
Vita Coco Company Inc
Laird Superfood Inc
