Ferrari NVLuce EV order book extends to late 2027 and China allocation sold out immediately, indicating strong end-customer demand.

Ferrari's first electric vehicle, the Luce, has an order book stretching toward the end of 2027, CEO Benedetto Vigna confirmed, even after its May unveiling sparked online backlash over its minimalist design. In China, the entire initial allotment of Luce vehicles, priced from roughly $586,000, sold out immediately, according to CarNewsChina. Ferrari's stock, which dipped 6% on the day of the unveiling, has since risen over 10% while the S&P 500 remained slightly lower. The pattern echoes past automotive launches like Ford's Mustang Mach-E and Lamborghini's Urus, which faced initial criticism but later achieved strong sales. Ferrari's operating margins continue to dwarf those of competitors, reinforcing its status as a high-end luxury business less vulnerable to economic cycles.
Ferrari NVLuce EV order book extends to late 2027 and China allocation sold out immediately, indicating strong end-customer demand.
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