Ford Motor CompanyFord raised 2026 EBIT guidance again and reported a surprise Q2 earnings increase, with strong margins from trucks and Ford Pro subscriptions.
Ford Motor raised its full-year 2026 adjusted EBIT guidance for the second time this year after reporting a surprise increase in second-quarter earnings, while Meta Platforms posted an unexpected earnings decline that sent its stock down nearly 10%. Ford’s wholesale volumes fell 12% year over year but revenue dropped only 4% as the company sold a richer mix of high-margin trucks, off-roaders, and hybrids, lifting adjusted EBIT by 17%. The commercial fleet business Ford Pro posted a 9.7% EBIT margin and paid subscriptions hit 1.6 million, up 50% year over year. Meta’s revenue grew 28% year over year with ad impressions up 14% and price per ad up 12%, but free cash flow is falling and capital spending could cross $200 billion by 2028, fueling bearish concerns about a spending spiral with no cloud business to monetize the compute. Bulls argue Meta’s AI ad tools are already delivering results, with Advantage+ at a $75 billion annual run rate and generative recommendations driving an 8.3% lift in Facebook ad clicks, while Ford trades at roughly 8 to 9 times forward earnings, a 45% discount to the consumer discretionary sector.
Ford Motor CompanyFord raised 2026 EBIT guidance again and reported a surprise Q2 earnings increase, with strong margins from trucks and Ford Pro subscriptions.
Meta Platforms Inc.Meta's earnings declined unexpectedly, free cash flow is falling, and capital spending could exceed $200 billion by 2028, sparking bearish concerns.