As China floods the world with cheap EVs, the West is fighting back with three wildly different armies — Tesla, the pure-play that proved EVs can actually turn a profit but is now growing more slowly; legacy giants like VW, GM, Ford and Toyota, whose profits still come from gas cars and who have to burn enormous sums to transform; and startups like Rivian and Lucid, burning billions in cash each year just to survive. 2025 was the year this army openly began to "retreat" — America's Big 3 booked a combined $52 billion in losses from their EV pivot.
US auto industry groups urge Trump to block Chinese-made vehicles
Several US auto industry groups have sent a letter to President Trump urging him to block Chinese-made automobiles from entering the US market, ahead of a planned US-China summit next week. Among the groups that signed the letter are the Alliance for Automotive Innovation, which includes passenger car manufacturers from Japan, the US and Europe, and the National Automobile Dealers Association. Chinese-made passenger cars are effectively shut out of the US market by high tariffs and other measures, and the letter, dated the 17th, calls for the current policy to be maintained. It argues that easing entry restrictions would "undermine fair competition."
Tesla Brings European Semi to Hanover, Targeting 550-Kilometer Range
Tesla is preparing to enter the European electric truck market, bringing its European Semi to the IAA Transportation trade fair in Hanover, Germany, after publishing key European specifications ahead of the event. The European version of the Semi offers a range of up to 550 kilometers and energy consumption of about 1 kilowatt-hour per kilometer, with deliveries poised to begin next year. According to Transport & Environment, new entrants collectively could capture 24% to 31% of Europe's electric heavy-truck market by 2030, though that estimate assumes manufacturers meet their stated production and sales ambitions. Tesla faces aggressive competition from established manufacturers that already offer EV trucks and hold extensive fleet-operator relationships, and its 550-kilometer range sits below some competing models that can travel roughly 700 kilometers on a single charge. The company would also need heavy capital spending on high-power charging infrastructure along freight corridors and must scale production alongside Semi deliveries to achieve mass adoption. Hedge fund holdings in Tesla declined to 116 in the second quarter from 123 in the first quarter, with BAMCO Inc. raising its stake by 5% to approximately $5.27 billion and DE Shaw cutting its position by 1% to about $1.83 billion.
Volkswagen Cuts 2026 Profit Outlook on China Slump and Porsche Writedown
Volkswagen has dramatically cut its 2026 profit outlook, now expecting an operating margin of no more than 1% this year, down from its previous forecast of at least 4%. The German carmaker expects around €10 billion, or $11.5 billion, in charges this year, including restructuring costs tied to workforce reductions and writedowns on Chinese assets; that total includes a €6-billion writedown related to Porsche, reflecting revised long-term expectations for the sports-car maker. Excluding the exceptional charges, Volkswagen said its operating margin would be around 4%. Volkswagen shares fell more than 7% following the announcement, dragging other automakers lower. Chief Financial Officer Arno Antlitz said the Chinese market has contracted by around 20%, with no stabilization currently in sight, while Chinese automakers take domestic share and expand into Europe with competitively priced electric vehicles. Volkswagen also said growing EV sales are weighing on profitability at its Volkswagen passenger-car and Audi businesses, and it recently reached an agreement with labor representatives that could increase planned job cuts to 100,000 globally.
Eisman Calls Tesla's 220x Multiple Crazy, Counts Himself a Robotaxi Skeptic
Steve Eisman, the Neuberger Berman senior portfolio manager made famous by The Big Short, said on his weekly wrap podcast that Tesla's valuation only makes sense if investors believe its robotaxi business will conquer the world, adding, "just count me a skeptic." Eisman noted Tesla's 2026 consensus EPS of $1.66 puts its 2026 P/E at 220 times, versus 6.5 times for General Motors, and that the estimate sits 59% below Tesla's 2022 peak EPS of $4.07. Tesla's Q2 2026 8-K, filed July 22, 2026, showed revenue of $28.24 billion, up 25.5% year over year, but non-GAAP EPS of $0.33 that missed the $0.54 estimate by 38.5%, operating income down 56.9% to $398 million, and free cash flow of negative $1.09 billion. On the bull side, Tesla has expanded Robotaxi service to seven U.S. metros with unsupervised rides in Austin, Dallas, Houston, Miami, Orlando, and Tampa, reached 1.48 million active FSD subscriptions, up 56% year over year, and plans 2026 CapEx above $25 billion. GM, meanwhile, posted Q2 2026 adjusted EPS of $3.57, beating the $3.18 estimate by 12.1% for a fifth consecutive beat, and raised full-year guidance to EBIT-adjusted of $14.0B to $16.0B and adjusted EPS of $12.00 to $14.00.
Subaru Partners With onsemi to Evaluate Embedded Power Platform for Future EVs
Subaru has entered a strategic collaboration with onsemi to evaluate its Embedded Power Platform, a step toward integrating next-generation power architectures into future electric vehicles. Under the partnership, Subaru gains early access to engineering samples and technical expertise as it assesses whether onsemi's power semiconductor integration can deliver scalable, efficient solutions for vehicle electrification. The two companies said the work will explore how a more integrated power system design can improve vehicle performance, efficiency and design flexibility as automakers expand their electrified lineups. The collaboration was announced by onsemi on GlobeNewswire.
Hyundai CEO Warns Chinese Cars Could Flood U.S. Without Tariffs
Hyundai CEO Jose Munoz warned that Chinese vehicles could flood the U.S. market, as they did in Europe, unless Washington maintains tariffs and other trade safeguards, Reuters reported. Munoz noted that Chinese vehicles are 30%-40% cheaper than rival models in some markets including Italy, Spain and France, even with EU trade barriers such as tariffs and minimum pricing commitments in place. He said the UK, which left the EU in 2020 and has no similar tariffs on Chinese cars, now counts all of its top car sellers as Chinese, and warned similar things could happen in the U.S. at different levels unless certain conditions are met. The U.S. has effectively blocked Chinese electric vehicle imports with tariffs of about 100%, though President Donald Trump recently said he would be open to Chinese automakers manufacturing in the U.S. as long as they employ Americans. Munoz's remarks echoed Ford CEO Jim Farley, who told staff in July that the company was bracing for Chinese automakers to enter the U.S. within the next 5-10 years.
Ford Motor has lowered prices on several high-end trims of its 2027 F-150 lineup while adding updated styling and new technology features, a move aimed at addressing truck affordability concerns. The automaker's shares trade at US$13.61, with a 1-day share price return of 1.95%, a 30-day share price return down 2.30% and a 90-day share price return down 3.20%, against a 1-year total shareholder return of 21.33% and a 3-year total shareholder return of 34.72%. The most followed narrative frames Ford as 13% undervalued with a fair value of $15.73 versus the recent $13.61 closing price, while the SWS DCF model estimates a value of US$12.01, below the current price. Ford's Ford Pro commercial platform continues to outperform, with paid software subscriptions up 24% year-over-year and aftermarket approaching 20% of Pro EBIT. Trade policy shocks and a slower than hoped EV transition remain risks, particularly if tariffs bite into costs while truck and SUV demand softens.
Musk Signals Deeper Tesla SpaceX Ties and Terafab Chip Push
Tesla CEO Elon Musk signalled closer operational ties with SpaceX, including potential corporate integration, during recent public comments. Musk highlighted a joint Terafab semiconductor manufacturing effort aimed at supplying custom chips for Tesla vehicles and energy products, and teased the upcoming Tesla Roadster reveal as a showcase for new technology that could leverage SpaceX-related engineering. The hinted Tesla SpaceX integration, the Terafab chip effort and the Roadster technology are only one part of Tesla's broader story, alongside its large electric vehicle operation and its energy storage and generation business. The Terafab partnership and talk of deeper SpaceX integration strengthen the part of the Tesla thesis that relies on tight vertical integration for AI hardware and software, pointing in the same direction as the robotaxi and Optimus plans, where the story depends on owning the full stack rather than relying on external chip suppliers like Nvidia. The news also leans into risks analysts already flag around heavy AI capex, execution complexity and regulatory friction, with a merger or deeper tie-up adding governance and integration questions on top of existing concerns about slower product ramps and already high spending, while competitors such as Mercedes-Benz or BYD keep pushing more conventional EV strategies.
Daimler Truck, Volvo and six partners form hydrogen trucking alliance at IAA
Eight companies including Daimler Truck, Volvo Group, Toyota Motor Corp., Bosch, Air Liquide, TotalEnergies, TEAL Mobility and MB Energy announced at IAA Transportation in Hanover a joint effort to make hydrogen trucking commercially viable in Europe by 2030, with Germany as the template and a request that the European Commission and other national governments copy it. Daimler Truck brought its Mercedes-Benz NextGenH2 Truck to the show floor and plans to put a small series of 100 into customer operations from the end of 2026, with the first batch of 50 already sold, said Karin Rådström, president and CEO of Daimler Truck, who added that the company is investing a mid-three-digit million euro amount in hydrogen trucks through the end of the decade. The NextGenH2 runs more than 1,000 kilometers on a single fill of liquid hydrogen and carries 1.3 metric tons more payload than Daimler's battery-electric eActros 600. Both truck makers named €6 ($6.92) a kilogram as the hydrogen price point at which the business case works, and Rådström said Europe's 187 hydrogen stations are mostly built at 350 bar, which does not give trucking the added range it needs. Germany's federal transport minister, Steffen Bilger, said a government funding call covering hydrogen refueling stations and hydrogen-powered commercial vehicles together drew more than €450 million in applications against the €220 million available, with bids seeking more than 70 high-capacity stations and 800 heavy-duty trucks.
Three German States Seek Government and EU Support Amid 'Historic Turmoil' in Auto Industry
The premiers of Germany's Baden-Württemberg, Bavaria, and Lower Saxony states on the 17th called on government and European Union leaders to accelerate support measures, saying the auto industry faces "historic turmoil." The three states issued an eight-page joint statement, warning that without improvements to the domestic regulatory environment and trade protection measures, "the automotive industry could suffer irreversible damage." The statement said the EU's anti-subsidy investigation should be extended to plug-in hybrid vehicles, and that an industrial acceleration law to support industrial investment, decarbonization, and regional manufacturing must be advanced urgently and steadily. It also called for measures to lower energy costs and non-wage labor costs, boost infrastructure investment, and curb bureaucracy, and said EU carbon emission regulations should be relaxed, arguing that relief measures are needed for synthetic fuels, hybrid vehicles, and high-efficiency internal combustion engines as transition-period technologies.
Chinese Automakers Seek European Production Sites as EU Weighs Local Content Rules, BYD Adviser Says
Chinese automakers are scouting locations for production bases in Europe after the EU signaled it will introduce local content requirements. Alfredo Altavilla, BYD's adviser for Europe, told Reuters at the opening ceremony of a Denza premium brand dealership in Turin, Italy, that companies are focusing their efforts on inspecting existing auto assembly plants, which can start production faster than building factories from scratch. The European Commission is drafting a "Made in Europe" policy that favors industrial parts and products made within the bloc, and is expected to set minimum local content thresholds for EVs sold in the region, possibly as early as next year. BYD aims to acquire existing plants, take full ownership and then retrofit them; its first European passenger car plant in Hungary is in the early stages of production, and the company is expected to select a second European site within the year. Altavilla said that to grow while meeting EU regulations, BYD will eventually need "three assembly plants and one battery plant" in Europe, adding that Spain and France offer "clearly simpler situations" and are the "most feasible" options. Italy is a "second-best" choice because Stellantis is reluctant to sell plants, he said. Chinese manufacturers have already begun partnerships to share production lines at underutilized European plants: Leapmotor is teaming up with Stellantis in Spain, Dongfeng Motor with Stellantis in France, Geely with Ford Motor in Spain, and Chery has bought a plant in Spain previously owned by Nissan.
Lucid and Bolt Partner on European Robotaxi Business, to Deploy 25,000 Vehicles
U.S. electric vehicle maker Lucid Group and Estonian ride-hailing startup Bolt announced on the 17th that they will partner to roll out an autonomous robotaxi business across Europe. As part of a broader effort to expand its autonomous vehicle fleet to 100,000 by 2035, Bolt plans to deploy 25,000 of Lucid's advanced autonomous vehicles in major European cities. The vehicles will be based on a new dedicated electric vehicle platform that Lucid will launch in the future and will use U.S. semiconductor giant Nvidia's autonomous driving architecture, Hyperion. The two companies will jointly develop a vehicle platform compatible with Level 4 autonomous driving under the U.S. Society of Automotive Engineers standards. Bolt's autonomous driving unit will help define requirements for vehicles, software, safety, and passenger experience, and will also handle the vehicle infrastructure, operational systems, and city partnerships needed for full-scale deployment. The partnership reflects in particular how robotaxi development in Europe is shifting from trial deployments to commercial rollout.
Stellantis Weighs Sale of 60.5% Aramis Group Stake
Stellantis N.V. is considering selling its controlling stake in used-car marketplace Aramis Group as the automaker prepares for a larger investment cycle. Stellantis owns 60.5% of Aramis and controls 67.4% of its voting rights, and Rothschild & Co and Citi have reportedly been hired to work on a prospective sale. Aramis is now valued at just 263 million, down from nearly 1.9 billion at its 2021 IPO, and sales of Aramis vehicles fell more than 6% to 1.6 billion in the first nine months of 2026, with restored vehicle sales down about 5%. The prospective exit comes as management focuses more on Stellantis' main automotive business, with the automaker planning investments of almost 60 billion up to 2030 amid growing competition, mainly from Chinese manufacturers. Stellantis shares rose roughly 3.4% on Thursday.
Polestar Cuts 2026 Delivery Forecast After US Market Exit
Polestar Automotive Holding UK PLC cut its full-year 2026 delivery forecast, citing the fallout from being barred from selling its newer vehicles in the United States. The Swedish, Geely-backed automaker now expects annual volume growth of low-to-mid single digits, down from a previous forecast of low double digits, implying full-year deliveries of roughly 61,900 to 63,100 vehicles. In June, Polestar became the first automaker forced out of the U.S. market after the Commerce Department denied it authorization to sell model year 2027 and later vehicles under a rule restricting Chinese-controlled vehicle software and data systems, and shares fell as much as 16% on the news. Second-quarter revenue fell 8% year over year to $727 million, missing estimates, while the company recorded about $130 million in U.S. restructuring charges tied to inventory, residual value guarantees, and employee and supplier provisions. Net loss narrowed 55.3% to $459 million, though first-half free cash flow worsened to negative $1.06 billion from negative $787 million a year earlier despite Polestar raising $700 million in fresh equity, and the company also opened its order book for the new SUV 4, the first of several refreshed models planned over the next few years.
Stellantis and Ford to Launch Extended-Range EVs in US, WSJ Reports
Stellantis and Ford are preparing to launch extended-range electric vehicles in the US that run purely on battery power but carry a small gasoline engine used only as an onboard generator, the Wall Street Journal reported on September 7, 2026. Stellantis plans to introduce an extended-range Jeep Grand Wagoneer later this year or early next, followed by the Ram 1500 REV, which the Journal reports can travel roughly 690 miles on a full battery and tank of gas combined. Stellantis previously scrapped an all-electric version of the Ram 1500 in favor of this range-extended design, and plans to offer more than 100 miles of electric range in its new EREVs. Ford plans to bring back the F-150 Lightning as an EREV, while Hyundai is also preparing extended-range models for the US market. Hedge fund holders of Stellantis fell to 26 in the second quarter from 32 in the first, with the combined position value nearly halving to $195 million from $424 million, while Ford's holder count held steady at 50 funds and its position value dipped slightly to $1.02 billion from $1.12 billion.
Windrose Loses 100 China Staff as Tesla Semi Ramps in Nevada
Windrose Technology, the Chinese-European startup once called the biggest challenger to Tesla's electric Semi truck, has lost roughly 100 employees in China after falling behind on wages, the Wall Street Journal reported on September 4, 2026. The company made only a partial payment against an August 30 arbitration deadline, and its CEO is restructuring the business toward a software-only model built on contract manufacturers. Meanwhile, Tesla is still ramping its dedicated Semi factory in Nevada, which began volume production earlier this year and is designed for up to 50,000 trucks annually, though analysts expect only 5,000 to 15,000 Semi deliveries in 2026. WattEV has committed to 370 Tesla Semis, with the first 50 scheduled for delivery in 2026, and Tesla continues to grow its Megacharger network. Tesla's hedge fund count dipped to 116 in the second quarter from 123 in the first quarter of 2026, while total position value rose to $23.79 billion from $23.09 billion, according to Insider Monkey's database.
VinFast-Backed GSM Plans US and Europe Push Ahead of 2028 Hong Kong IPO
Green and Smart Mobility, the Vietnamese electric taxi operator linked to VinFast Auto Ltd. and billionaire founder Pham Nhat Vuong, plans to put cars on the road in the US, Sweden and the Netherlands by year-end and expand into more European markets in 2027, Reuters reported on September 3, 2026. The buildout is meant to happen ahead of GSM's planned 2028 initial public offering in Hong Kong, for which advisers have suggested a roughly $20 billion valuation. The news comes the same week Reuters reported VinFast suspended plans to assemble some electric vehicles in India and faces a US lawsuit over delays at a subsidized plant. GSM buys every vehicle it operates directly from VinFast, often at a discount, giving the automaker a captive sales channel as it expands abroad. VinFast's global EV deliveries reached 70,085 vehicles in the second quarter, up 96% year over year, while first-half deliveries rose 78% to 128,662 vehicles.
XPENG Launches G9L AI Flagship SUV in China, Global Debut Set for Oct 12 in Paris
XPENG held the China launch event for its next-gen AI flagship SUV, the G9L, in Beijing, and said the model will be available in 64 global markets with a global launch event on October 12 at the Paris Motor Show. The G9L comes in both BEV and REEV versions, measures 5,120 mm long with a 3,100 mm wheelbase and a 0.605 wheelbase-to-length ratio, and runs on XPENG's VLA 2.0 model and the same Turing AI chip used in its IRON humanoid robot. The vehicle meets the design standards of four major five-star safety ratings worldwide, having completed 192 crash tests across the Euro NCAP, ANCAP, C-NCAP and CIASI protocols totaling more than 110 individual test items, plus global road testing across 26 countries and regions with cumulative mileage surpassing 6.74 million kilometers. The G9L will begin production in both Guangzhou, China, and Graz, Austria, becoming the fourth XPENG model to roll off the line at Magna's plant in Graz after the G6, G9 and P7+, meaning four localized models within a single year. At the event, Chairman and CEO He Xiaopeng also said the world's first automated production line for advanced general-purpose humanoid robots was officially commissioned, using robots to produce robots, and confirmed XPENG's Paris Motor Show booth is in Hall 6.
Germany Urges EU Action Against China to Defend Carmakers
German Finance Minister Lars Klingbeil called on the European Union on Thursday to step up action against what he called China's unfair trade practices in order to protect Germany's struggling carmakers. Speaking during a visit to Volkswagen's headquarters in Wolfsburg, Klingbeil said Berlin would press Brussels for concrete measures in areas including plug-in hybrids and local content requirements, adding that Germany cannot be naive in its dealings with China and needs a clear signal at a European level. Volkswagen staff representative and supervisory board member Daniela Cavallo backed demands for higher tariffs on Chinese-made hybrids, saying the company faces enormously tough, difficult and unfair competition with China, while Olaf Lies, leader of the German state of Lower Saxony, a major Volkswagen shareholder, said Germany still needs China as a partner but must have the same rules as those applied there. Since 2024 the EU has levied higher tariffs on Chinese-made electric cars, alleging they benefit from unfair state subsidies, and calls have grown for those levies to be extended to hybrid vehicles. Volkswagen recently announced plans to axe a further 50,000 positions globally, taking total projected job cuts to 100,000 in the coming years, or around 15 percent of its workforce, and the IG Metall union has organised nationwide protests for Monday, expecting around 100,000 workers to participate across the country at major manufacturers and suppliers.
Xi Jinping Pushes China to Upgrade Advanced Manufacturing and Control Key Industrial Chains
Chinese President Xi Jinping has called on the country to accelerate the development of a larger and stronger advanced manufacturing sector, while boosting its ability to control key industrial chains, in order to strengthen self-reliance in manufacturing and technology. The directive was conveyed during a national conference on advanced manufacturing held in Beijing on Wednesday and Thursday. The Chinese leader said China must speed up the building of a modern industrial system with advanced manufacturing at its core, and further strengthen the foundations of the real economy. Premier Li Qiang said at the event that Xi's directive serves as the main guideline for developing advanced manufacturing, and called for advancing an initiative to integrate AI with manufacturing, while accelerating guidance and support for businesses transitioning to digital and intelligent systems. The Chinese leaders' remarks come amid concerns among many parties, especially in Europe, over the rise in China's exports of electric vehicles and other green technology products, which has sparked worries of a new wave of competitive pressure dubbed China Shock 2.0. Meanwhile, the Financial Times reported, citing sources, that the EU wants China to limit the share of hybrid vehicles exported from China to the European market to around 15 percent. One EU official said that if China does not restrict exports, the EU will take measures of its own to prevent Europe's industrial manufacturing base from shrinking.
EU asks China to cap hybrid vehicle exports at around 15% to avoid trade war
The European Union has called on China to voluntarily limit its exports of hybrid vehicles to the European market, seeking to cap the share at around 15% to prevent the dispute between the two sides from escalating into a trade war. The Financial Times reported, citing sources, on Nov 17 that an EU official said that if China does not restrict its exports, the EU will take measures itself to prevent Europe's industrial manufacturing base from shrinking. In addition, the EU has asked China to limit exports of other goods such as chemicals, and has called on China to increase imports of goods from Europe. Ursula von der Leyen, President of the European Commission, told the European Parliament on Wednesday, Sept 16 that the EU will take every measure available to address its trade deficit with China, which she views as unsustainable, stating that the goods trade deficit between the EU and China stood at 360.6 billion euros, or 413.4 billion dollars, in 2025 and rose another 9% in the first six months of this year. EU Trade Commissioner Maros Sefcovic, who is responsible for negotiations with China, said he wants to see concrete results by October and expects to visit China early next month. The EU says the rise in Chinese exports, including chemicals, batteries and cars, is driven by overcapacity, while the Chinese government rejects such criticism, saying Europe's concerns about economic imbalances and overcapacity are trade protectionist measures aimed at containing China.
Volvo to launch 13 new models by 2030 in bid to improve profitability
Swedish automaker Volvo Cars said on the 17th that it plans to launch 13 new models by 2030. It will roll out six models for the Chinese market and seven for the European and American markets, expanding its lineup in an effort to revive sales. Through this, it aims to raise its EBIT margin from 3.5% in 2025 to above 8%, a long-standing target. The models for Europe and the United States will use Volvo's SPA2 and SPA3 vehicle platforms, while the models for China will be developed jointly with Geely Automobile, which is part of the same group. Chief Executive Officer Håkan Samuelsson said in a statement that this new model launch strategy is based on four distinctive strengths: regionally tailored product development, a leading position in electrification, synergies with Geely, and comprehensive customer services that go beyond the car itself.
European BEV sales rise 54% year-on-year in August, accounting for 30% of new cars
New registrations of battery electric vehicles in Europe rose 54.2% year-on-year in August, accounting for roughly one in three new cars sold and far outpacing forecasts for 2026. According to data from E-Mobility Europe, New Automotive and Fierce Automotive, BEV registrations across 16 major European markets rose to 202,833 units, giving fully electric vehicles a market share of 30.5%. BEV registrations across Europe as a whole have exceeded 1.67 million units since the start of the year, up 33.1% from the same period a year earlier. T&E had forecast a BEV share of 23% in the EU this year, while Rho Motion expected around 21% for Europe as a whole, but BEV registrations in the 16 markets have risen 33.1% year-to-date, exceeding forecasts for the combined plug-in market of BEVs and plug-in hybrid vehicles. By country, France's BEV market share rose to 38.3% in August and Germany's to 32.5%, with fully electric registrations reaching 36,159 units in France and 68,980 units in Germany. Among Europe's most electrified markets, Norway led with a BEV share of 98.7%, followed by Denmark at 85.9%, Finland at 52.3%, the Netherlands at 48.9%, Belgium at 46.2% and Portugal at 36.1%.
South Korea Reports August Auto Exports Plunge 29.8%
South Korea's Ministry of Trade, Industry and Energy announced that the country's automobile exports in August fell 29.8% year on year to 3.85 billion US dollars, hit by a reduced number of working days during the summer holiday period and strike action by workers at some automakers. Exports to North America and the European Union plunged 28.2% and 16.8% respectively, while exports to Asia and the Middle East tumbled 41.9% and 23.6%. Total vehicle exports in August came to 146,499 units, down 26.9% year on year. Auto parts exports fell 9.8% to 1.50 billion US dollars, and the number of vehicles produced by domestic plants dropped 35.8% to 206,064 units last month. Domestic vehicle sales, covering both locally made and imported cars, stood at 109,920 units in August, down 20.8% from the same period a year earlier. The ministry noted, however, that despite the overall slump, exports of eco-friendly vehicles remained resilient, a category that includes electric vehicles, fuel-cell electric vehicles, hybrids and plug-in hybrids.
Government Weighs 30% Excise Tax on Fully Imported EVs, Decision Expected by September
The government is in discussions with the automotive industry to finalise the excise tax rate for electric vehicles, with a decision expected within September. A rate of around 30% may be levied on fully imported EVs, aimed at encouraging manufacturers to set up production bases in Thailand and expand the domestic supply chain. These details are part of a plan that the National Electric Vehicle Policy Committee, or EV Board, agreed on in principle last week, which proposes a three-tier excise tax on EVs: fully imported cars face the highest rate, cars produced in Thailand face the lowest rate, and cars assembled domestically but still relying on some imported parts face the middle rate. Dao Securities views this as positive for the Thai automotive industry and the automotive sector over the medium to long term, given the opportunity to expand the share of auto parts sales to EV makers that set up production bases in Thailand. Currently, the revenue share from EV parts remains low, with AH at around 5%, while SAT still has a very small share. For the automotive sector, the brokerage maintains an Underweight investment weighting, while for SAT it recommends a "hold" rating with a target price of 16.50 baht.
AH says EV tax boost supports local parts, eyes new orders in H2 2026
Mr. Yeap Su Chuan, Executive Chairman of Aapico Hitech Public Company Limited, or AH, said the government's increase in import taxes on electric vehicles is aimed at encouraging operators to set up production bases in Thailand, which will benefit domestic auto parts manufacturers. AH is ready to produce parts for EV cars immediately, because many key components such as body structures, wheels and seats remain similar to those of conventional combustion-engine cars. However, receiving orders from new car models takes at least 12 months before parts delivery can begin. For the outlook in the second half of 2026, the business in Thailand has received new product orders worth a total of about 100 million baht, similar to the business in Portugal, which has begun producing parts under new orders. Meanwhile, the car dealership business in Malaysia remains a key growth driver, supported by strong Proton sales from new EV models. Yuanta Securities (Thailand) Company Limited said the Electric Vehicle Policy Committee approved in principle a restructuring of the excise tax on electric vehicles, divided into three tiers based on the level of investment, production and use of local content in Thailand: the lowest tax rate for domestic manufacturers using a high proportion of Thai parts, a middle rate for importers who enter to test the market and have plans to produce in Thailand, and the highest rate for importers selling without plans to invest in the country. It views this as a positive factor for Thai auto parts makers including AH, SAT and STANLY over the medium to long term, and expects AH's operating results in the second half of 2026 to recover continuously both half-on-half and year-on-year, driven by its cost-control strategy for selling and administrative expenses, and expects orders from new car models to come in the third quarter of 2026. It therefore raised its 2026 full-year profit forecast by 13% to 841 million baht, up 14% year-on-year, and its 2027 forecast by 15% to 908 million baht, up 8% year-on-year. It also upgraded its recommendation to "Buy" and raised its 2027 base valuation from 16.80 baht to 19.20 baht.
New 3-Tier EV Tax Structure Risks Shaking Up Thailand's Auto Industry
The three-tier EV tax measure emerging as a new game in Thailand's automotive industry is being analysed as potentially affecting the entire domestic manufacturing supply chain. The proposal divides the tax structure into three levels, and is only one part of the full set of EV tax measures the government is currently considering. News reports indicate that the design of each tax rate tier sets different conditions for importers and domestic producers. The key question is how much Thailand will actually benefit from this restructuring. The report was written by Pattraporn Kiatnun, Head of News at the Efinancethai news agency.
Ambassador Aikawa Voices Concern Over EU Industrial Accelerator Act, Questions WTO Compliance
Kazutoshi Aikawa, Japan's Ambassador to the European Union, in a contribution published on the 16th in the British newspaper the Financial Times, urged that the EU's planned Industrial Accelerator Act (IAA) not disadvantage "trustworthy partners" outside the bloc such as Japan. Regarding a proposal to make the use of EU-made components a condition for public support for company electric vehicles (EVs), he questioned its compatibility with World Trade Organization (WTO) rules. Aikawa pointed out that automobile production today rests on complex supply chains in which research and development, parts procurement, and assembly cross national borders. He argued that if EU-made parts are sent outside the bloc and then returned as finished products no longer recognized as EU-made, European companies could also be affected.
GM Warns of Softer Q4 on Truck Transition, Flat 2027 for EVs
General Motors is warning investors to expect a softer fourth quarter as the changeover to its next-generation pickups temporarily cuts truck deliveries by roughly 35,000 units, while management also sees 2027 as a difficult year for electric vehicles. CFO Paul Jacobson said at Morgan Stanley's Laguna Conference that the truck shortfall is about the right way to think about the fourth quarter, which is typically seasonally weaker than the second and third quarters. The near-term weakness looks largely operational, but the bigger investor issue is whether GM can protect truck profits while making its EV business sustainably profitable. Pickups and SUVs remain critical profit engines for GM's North American business, which in the second quarter generated $48 billion of revenue and $3.9 billion of adjusted EBIT at an 8.6% adjusted EBIT margin, and GM raised its full-year 2026 guidance for the second time this year. Jacobson said 2027 is going to be a bit of a flat spot for EVs as profitability remains under pressure, hit first by tariffs and second by the loss of EV credits in the variable profit equation, though GM still believes EVs are a long-term opportunity. GM's next major checkpoint comes October 20, when it reports third-quarter results, with investors watching updated 2026 guidance, North American margins, truck inventories and progress reducing EV losses.
Hybrids to Reach 34% of US Market by 2030, Analyst Says, Lifting Auto ETFs
Automotive analyst John Murphy has predicted hybrids will account for 34% of the U.S. market by 2030, up from just over 18% in 2026, a shift that could redirect investor attention from speculative EV startups to established automakers and the automotive ETFs holding them. Hybrid electric vehicles reached a record 16% of light-duty vehicle sales in the second quarter of 2026, according to the U.S. Energy Information Administration, while battery electric vehicles saw their market share decline to 6% from 7% the previous year. Toyota, Honda and Hyundai Motor Group currently control 86% of the surging U.S. hybrid market, according to Baum & Associates data cited by CNBC, with Toyota selling over 600,000 hybrids in the United States in the first half of 2026 for a 50% market share and Honda's hybrids now accounting for 31% of American Honda's total sales. The shift has been driven by the expiration of the federal $7,500 EV tax credit in September 2025, which raised the cost of pure EVs by thousands of dollars overnight, and by hybrid pricing that has dropped considerably, with Toyota, Honda, Ford, Hyundai and Kia pushing hybrid variants into their most popular mainstream models at a modest upcharge of $1,500-$2,000. Among the funds positioned for the trend, the Global X Autonomous & Electric Vehicles ETF DRIV, with net assets of $359.2 million, has gained 12.3% year to date and charges 68 basis points, while the First Trust S-Network Future Vehicles & Technology ETF CARZ, with net assets of $46.7 million, has rallied 33% year to date and charges 70 basis points, and the State Street SPDR S&P Kensho Smart Mobility ETF HAIL, with assets under management of $18 million, has risen 3.7% year to date and charges 45 basis points.
Musk Promises Excitement at Tesla Roadster Reveal on October 1
Tesla CEO Elon Musk said the upcoming unveiling of the Roadster high-performance vehicle on October 1 will far exceed expectations. Speaking on the All In Podcast via video on Monday, Musk said, "Success is not guaranteed, but excitement is," and added that an audience would be needed to vouch that the demonstration is not AI. Podcast host Jason Calacanis said he had seen a preview of the event and that the demo would blow people's minds, initially believing it was a simulation before Musk confirmed it was real. Musk also hinted at a possible merger between Tesla and SpaceX, citing deep collaboration between the two companies; such a merger could hand Musk an $824 billion payday through terms in the new Tesla CEO pay package approved by investors in November. Tesla had previously filed a patent, granted in August last year, detailing an active aerodynamic system that could generate downforce and potentially make the car hover by reversing airflow.
Tesla to Unveil New Roadster on Oct. 1, 2026, With SpaceX Cold Gas Thrusters
Tesla, Inc. is set to unveil its new Roadster on Oct. 1, 2026, more than eight years after first introducing the concept in 2017, with a teaser released last weekend hinting that the production model will feature Tesla's signature "Cyber" design language. The teaser also highlights SpaceX cold gas thrusters mounted at the rear, and Tesla plans to reveal the Roadster at an event near Waco, TX, with the SpaceX package as the headline feature. Per Elon Musk, the Roadster will reach 60 mph in less than two seconds without the thrusters and in under one second with them. The Roadster was previously expected to debut on April 1, 2026, and the original concept promised a 1.9-second 0-60 mph time, a 620-mile range, a starting price of about $200,000, and a 2020 launch. Separately, Rivian Automotive, Inc. has introduced its R2 SUV in the United States and is considering bringing it to Europe as early as 2028, while Lucid Group, Inc. is preparing to unveil its midsize electric SUV, the Cosmos, this summer, with production expected to begin in late 2026 and an expected starting price below $50,000.
McLaren Automotive to invest £500m in UK manufacturing and new SUV
McLaren Automotive has announced a £500m investment programme to expand its UK manufacturing, engineering and operations and accelerate development of its next generation of models. The investment forms part of a larger commitment from McLaren Automotive shareholder L'IMAD, a sovereign investor of the Government of Abu Dhabi, and will fund a new vehicle assembly facility in the UK, expand the McLaren Production Centre in Woking, Surrey, and the McLaren Composites Technology Centre in South Yorkshire, and support a newly confirmed performance SUV. For the first time in its history, McLaren Automotive's future powertrains will be designed and built in-house, starting with two new engines and transmissions. The programme will create at least 1,000 new direct and indirect jobs across McLaren's UK operations by 2032, with up to 3,000 additional jobs expected across the supply chain, and McLaren Automotive's UK manufacturing workforce is set to double. The announcement coincides with news of further investment at Nissan's UK plant.
Morgan Stanley Lifts Tesla Bull-Case Target to $840 on Semi Truck FSD Potential
Morgan Stanley analyst Andrew Percoco raised his bull-case price target for Tesla from $820 to $840 while keeping an equal-weight rating and a $400 base-case target, with shares trading around $357. The update highlights the Tesla Semi truck, where Morgan Stanley sees a scenario of more than 80,000 autonomous Semi trucks on the road by 2040, each generating as much as $18,000 a month in full self-driving revenue, for more than $17 billion in high-margin FSD revenue by 2040. Visible Alpha consensus calls for Semi units to rise from 4,000 in 2027 to 12,000 in 2028 as production ramps up, helped by a lower cost per mile than a typical diesel truck, as shown in a pilot with PepsiCo. On the last earnings call, Chief Executive Officer Elon Musk said the total number of Tesla Semi units is still low and will remain a very small percentage, and that developing FSD for the Semi is taking a bit of a backseat for the next six months, though it will definitely be working next year and in time for the scale-up to high production. Morgan Stanley maintains an equal-weight rating on the stock, and the Semi is not a near-term earnings driver but one to pencil in for long-term growth.
Bosch Workers Urge EU Action as Supplier Cuts 13,000 Jobs
Labour representatives at German auto supplier Bosch called on Wednesday for political action at EU level to stem job losses in the industry, urging regulations that promote local production. Frank Sell, head of the general works council at Bosch's Mobility unit, which represents around 70,000 German workers, said the transformation of the industry will only succeed if value creation and jobs stay in Europe. Bosch is cutting 13,000 jobs in its core automotive business by the end of the decade, part of a wave of layoffs across the sector as carmakers including Volkswagen, BMW and Mercedes-Benz battle Chinese competition, tariffs and high production costs. Sell demanded clear Made in the EU rules that give the company the time it needs to become competitive. The European Commission is assessing trade measures that could shield local industry from low-cost Chinese carmakers such as BYD and Chery, which are increasingly looking to Europe for growth as their home market slows, and EU leaders are expected to discuss the bloc's widening trade deficit with China next month.
Nissan invests $230 million to build hybrid Kicks in the UK, targeting the European market
Nissan Motor announced a 170 million pound, or 230 million US dollar, investment at its Sunderland plant in the UK to produce the compact Kicks SUV equipped with Nissan's proprietary e-Power hybrid system, aiming to strengthen its position in the European market and expected to help preserve manufacturing jobs. The new-generation Kicks went on sale in Japan last June with the latest e-Power hybrid system, which Nissan says improves fuel efficiency. Kyodo News reported that vehicles built at the Sunderland plant will be sold in the UK and exported to other markets in Europe and Turkey. Jonathan Reynolds, the UK's Secretary of State for Business, Innovation, Science and Trade, welcomed the decision, saying it shows great confidence in the UK's manufacturing expertise and the future of its automotive industry. The Kicks is currently produced in Japan, Mexico and Brazil for global sales, and production in the UK marks the start of its official launch into the European market. The Kicks will be the 10th model built at the Sunderland plant, which marks its 40th anniversary this year. It was previously reported that the plant has been operating below full capacity, and Nissan revealed last June that it was considering building passenger cars for Chery, a major Chinese automaker, at the UK plant from fiscal year 2027 onward.
Shadow Cabinet Slams Government for Extending Thai Chai Thai Plus, Says It Seeks Popularity Rather Than Solving Problems
Veerayuth Kanchuchat, deputy leader of the People's Party, disclosed the results of the 12th Shadow Cabinet meeting, saying that the government's plan to extend the Thai Chai Thai Plus programme by shifting funds from the allocation set aside for the energy transition may not address the economy's long-term needs, because it uses roughly 200 billion baht to stimulate consumption on only one side, while there are still no sufficiently concrete measures to help SME operators and tackle falling agricultural prices. He viewed this as spending money to preserve political popularity rather than to directly help those affected by the energy crisis. On automotive industry policy, the People's Party has been calling on the government to address this problem for many years, but the government only began to move after news emerged of a race to capture investment bases in the region, and the approach now under consideration is turning back toward tax measures, especially raising the excise tax on imported EVs. If the real goal is to maintain local content, then domestic parts and raw materials should be used, along with creating added value for the Thai supply chain, because raising the excise tax is only an indirect measure and is not enough to guarantee that this goal will be achieved. Veerayuth therefore proposed four measures that should be carried out directly: tightening the criteria for counting local content by EV makers that receive subsidies and are in the period of production offsetting; promoting investment that moves Thai industry toward future vehicles, such as supporting the establishment of research and development centres in the country and developing software systems for modern vehicles; allocating budget and setting KPIs for skills development for the roughly 400,000 to 500,000 workers in the automotive industry, so that workers from the internal combustion engine industry can transition to the hybrid and EV industries; and supporting SMEs in the auto parts industry, especially Tier 3 and Tier 4 operators, in upgrading machinery and production processes to meet environmental measures in export markets, which increasingly require verification of carbon emission traceability.
Trump Administration Appeals Ruling Blocking California Emissions Waiver Repeal
The Trump administration has appealed a federal court ruling that blocked the EPA from sending California's landmark vehicle emissions rules to the Republican-controlled Congress for a fast-track repeal. On September 2, U.S. District Judge Beryl Howell in Washington ruled the EPA had acted improperly by sending four waivers in June to Congress for review, including rules enacting stricter emissions standards for cars and trucks as well as for lawn-and-garden equipment. In June, the EPA said the vehicle emissions waivers granted to California under prior Democratic administrations should have been sent to lawmakers under the Congressional Review Act, which would allow the U.S. Senate to repeal them by a simple majority rather than the 60 votes needed for most legislation. Separately, the U.S. House of Representatives is set to vote as soon as this week to repeal California environmental rules on ocean-going vessels and commercial harbor craft, despite Howell's ruling Friday that declared the EPA's transmission of those rules to Congress in July improper, Reuters reported. Last year, Congress revoked California's authority to ban new gasoline-powered vehicles after 2035, following lobbying by Toyota, General Motors and other automakers seeking relief from the state's emissions rules.
Daimler Truck CEO Karin Rådström Drives Turnaround as Chinese Rivals Close In
Karin Rådström is steering Daimler Truck, the world's largest commercial-vehicle manufacturer, through a cultural and strategic overhaul as Chinese competition looms over the European truck market. Since becoming CEO in 2024, Daimler Truck's share price has risen almost 40%, from €33.15 to €46.24, and zero-emissions vehicle sales climbed 67% in 2025, though group net profits fell 48% year-on-year in the second quarter despite a 5% revenue uplift, hit primarily by tariffs. Chinese companies currently hold just 1.36% of the European commercial-vehicle market, according to Dataforce, but SuperPanther and Sinotruk have begun production in Austria and Windrose has set up a European headquarters in Antwerp, while Windrose's Global E700 offers a 700 km fully loaded range against 500 km for Daimler Truck's flagship model. Defense is a key growth pillar: Daimler Truck aims to double defense-related revenues to €1 billion, or $1.17 billion, by 2028, a figure that would still represent only 2% of overall annual revenue, and it plans to invest mid-three-digit-million euros in its new Daimler Truck Defence brand while targeting Level 4 autonomous trucks for the U.S. market by 2027. Rådström, only the second woman to lead a DAX 40 company, has pushed a "simpler, faster, and stronger" operating mantra to cut bureaucracy, a shift Citi analyst Klas Bergelind says has decentralized the organization even as cultural change takes time.
EV Board Approves Three-Tier Excise Tax Framework for Electric Vehicles, Final Decision Expected in September
The National Electric Vehicle Policy Committee, known as the EV Board, chaired by Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas, has approved the framework for restructuring the excise tax on electric vehicles using a three-tier rate structure. According to Porchai Teeravej, Director-General of the Excise Department, electric vehicles using domestic parts, or local content, will pay the lowest tax rate; electric vehicles using both imported and domestic parts will pay a higher rate; and fully imported electric vehicles, or CBU, will pay the highest rate. The imported tier will be taxed first in order to reduce the high proportion of imports, and the private sector agrees while discussing a grace period. Under the framework, the highest tier must rise above 10%, though no exact figure has been set. The EV Board has assigned the Ministry of Finance and the Excise Department to continue discussions, with a conclusion expected within September before being proposed to the Cabinet. Dr. Rujiphan Assarat, Assistant Managing Director of Kasikorn Research Center Co., Ltd., noted that most vehicle imports today are battery electric vehicles, or BEVs, at about 72% of all imports, followed by hybrids and plug-in hybrids at 13% and combustion-engine vehicles at 15%. This year, BEV sales are expected to reach one-third of domestic car sales, but the concern is that about 60% of BEV sales are imported vehicles. Under the three-tier tax proposal, the first group covers those with domestic production plants, which will receive tax rates equal to the structure announced effective January 1, 2026, with added conditions on the local content proportion that are still under discussion. There are two scenarios on the table: local content above 40%, and local content of 30% plus e-Parts. If the conditions are met, they will receive rates under the current structure, where BEVs are at just 2%, while hybrids depend on the volume of carbon dioxide emitted. The second group covers those without domestic plants, with rates under discussion at more than 10%, and an import quota set at no more than 10% of the production capacity applied for with the BOI, with production required to compensate for imports. For BEV imports, compensation production is on a 1-to-1 ratio if producing BEVs, or 1-to-2 if producing hybrids. For hybrid imports, compensation production may be either hybrids or BEVs. The third group covers CBU imports with no plan to build a plant in Thailand, which will pay a high rate of more than 30%, though this is not yet finalized. Kasikorn Research Center assesses that this measure will tend to reduce imported vehicles, lower price competition, and push car prices higher, but it will increase vehicle production. Thai vehicle output is expected to return to expansion in 2027 at 4.9%, after an estimated contraction of 1.8% this year.