Fox Corp Class AFox acquires Roku for $22B, gaining a major content distribution gateway and ad-supported streaming platform.
Fox Corp. announced on Monday, June 15, that it intends to purchase streaming technology company Roku for $22 billion in stock and cash. Roku’s hardware holds a 36% connected-TV market share in North America and the Western Hemisphere, and its platform business accounted for 90% of its $1.25 billion first-quarter revenue. The deal positions Fox to control a major content distribution gateway as cable TV continues to decline, with streaming now accounting for more U.S. viewing time than cable and broadcast combined. Fox’s ad-supported service Tubi and Roku’s own free channel are the two largest ad-supported streaming venues in the U.S., and Fox’s sports arm, including its Super Bowl LIX coverage, offers cross-promotion opportunities. While the Department of Justice may scrutinize the merger, the pairing is seen as a cost-effective win-win that could revive bundled content partnerships like the abandoned Venu sports streaming plan.
Fox Corp Class AFox acquires Roku for $22B, gaining a major content distribution gateway and ad-supported streaming platform.
Roku IncRoku is being acquired by Fox for $22B in stock and cash, a premium to its market value.
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