National CineMedia IncFTC early termination clears the HSR waiting period for NCM's $275M Captivate acquisition, advancing the deal toward closing.

The Federal Trade Commission granted early termination of the premerger waiting period for National CineMedia's planned acquisition of Captivate Holdings, clearing the Hart-Scott-Rodino requirement so the deal can close if other conditions are met. National CineMedia agreed to buy Captivate, North America's digital elevator- and lobby-video advertising operator, from Generation Partners for a $275M enterprise value, funded with new term debt. The acquisition would expand National CineMedia beyond cinemas to more than 48K screens across 185 U.S. media markets, enabling cross-selling and targeting of high-attention office and residential audiences. The deal is expected to close in the second half of the year. CEO Tom Lesinski called the acquisition an important milestone in NCM's evolution and a key next step in its strategy to build a market-defining premium video and digital out-of-home advertising platform.
National CineMedia IncFTC early termination clears the HSR waiting period for NCM's $275M Captivate acquisition, advancing the deal toward closing.
Captivate Holdings is the target being acquired by NCM for $275M, with the regulatory hurdle now cleared.
Generation Partners, as seller of Captivate, benefits from the cleared $275M enterprise-value sale.