National CineMedia, Inc., through its subsidiary National CineMedia, LLC, operates a cinema advertising network in North America. It sells advertising to national, regional, and local businesses through Noovie, a cinema advertising and entertainment show shown on movie screens, and through its Lobby Entertainment Network, a series of strategically placed screens in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. The company also sells digital advertising, including through NCM Boost, a data, insights, and analytics platform; NCM Boost, an audience accelerator digital product; NCM Boomerang, a retargeting solution designed to amplify post-theater engagement; NCM Bullseye, AI-generated creative for dynamic and hyper-localized messaging; and NCM Blueprint, real-time renovation permit data to identify homeowners actively engaged in remodeling projects. It serves national and local sales groups. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.