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National CineMedia Inc

National CineMedia, Inc., through its subsidiary National CineMedia, LLC, operates a cinema advertising network in North America. It sells advertising to national, regional, and local businesses through Noovie, a cinema advertising and entertainment show shown on movie screens, and through its Lobby Entertainment Network, a series of strategically placed screens in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies. The company also sells digital advertising, including through NCM Boost, a data, insights, and analytics platform; NCM Boost, an audience accelerator digital product; NCM Boomerang, a retargeting solution designed to amplify post-theater engagement; NCM Bullseye, AI-generated creative for dynamic and hyper-localized messaging; and NCM Blueprint, real-time renovation permit data to identify homeowners actively engaged in remodeling projects. It serves national and local sales groups. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

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NCMI

FTC Clears National CineMedia's $275M Captivate Acquisition

The Federal Trade Commission granted early termination of the premerger waiting period for National CineMedia's planned acquisition of Captivate Holdings, clearing the Hart-Scott-Rodino requirement so the deal can close if other conditions are met. National CineMedia agreed to buy Captivate, North America's digital elevator- and lobby-video advertising operator, from Generation Partners for a $275M enterprise value, funded with new term debt. The acquisition would expand National CineMedia beyond cinemas to more than 48K screens across 185 U.S. media markets, enabling cross-selling and targeting of high-attention office and residential audiences. The deal is expected to close in the second half of the year. CEO Tom Lesinski called the acquisition an important milestone in NCM's evolution and a key next step in its strategy to build a market-defining premium video and digital out-of-home advertising platform.
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National CineMedia to Acquire Captivate for $275 Million

National CineMedia announced a definitive agreement to acquire Captivate, the leading operator of digital video elevator and lobby advertising in North America, for an enterprise value of $275 million. Captivate operates over 26,000 digital video screens in more than 11,000 buildings across more than 170 designated market areas in the United States and Canada, and the combined company will have more than 48,000 digital screens across theaters, office buildings, and residential properties in 185 designated market areas. The transaction will be financed through $275 million of new committed term debt, and the company expects net leverage at close to be approximately 3.9x. Accordingly, we are pausing our dividend and share repurchase programs. NCM also reported second quarter total revenue of $58.4 million, up 12.7% year-over-year, and adjusted OIBDA of $2.1 million, up 3x year-over-year.
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National CineMedia shares plunge after dividend pause and Captivate acquisition

National CineMedia shares fell sharply in premarket trading after the cinema advertising company reported second quarter earnings below expectations, paused its dividend, and announced a $275 million acquisition of Captivate. Captivate operates a digital out-of-home media network with more than 26,000 screens in commercial office buildings and residential properties across 170 U.S. and Canadian DMAs. The company withheld guidance and said free cash flow would primarily be used for debt repayment following the deal's close. Wedbush Securities analyst Alicia Reese expects the Outperform-rated company to quickly repay debt and resume dividends, citing tailwinds across both business segments. Shares slid 25.3% to $2.83 in premarket trading.
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National CineMedia to acquire Captivate, pausing dividend and buybacks

National CineMedia has entered into a definitive agreement to acquire Captivate, the leading operator of digital video elevator and lobby advertising in North America. The combined platform will operate more than 48,000 digital screens across theaters, office buildings, and residential properties in 185 designated market areas, including all top 100 markets. The transaction is expected to close in the second half of 2026, with net leverage at close of approximately 3.9x. In connection with the deal, the company is pausing its dividend and share repurchase programs and is not providing a forward outlook at this time. For the second quarter, total revenue rose 12.7% year-over-year to $58.4 million, while adjusted OIBDA tripled to $2.1 million.
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