General Mills IncGeneral Mills sources wheat from ADM for products sold through Walmart, advancing its regenerative agriculture goal.
General Mills, ADM and Walmart have announced a strategic collaboration to accelerate regenerative agriculture across 40,000 Midwest wheat acres. The program focuses on key growing regions where General Mills sources wheat from ADM for products sold through Walmart and Sam's Club, with initial projects receiving technical assistance from American Farmland Trust and Ducks Unlimited. It builds on a 2023 commitment by General Mills and Walmart to advance regenerative agriculture across 600,000 shared acres by 2030, with programs already underway on more than 560,000 wheat acres in the U.S. ADM, which manages nearly 5 million regenerative acres globally, will facilitate on-the-ground support including financial incentives for practices like no-till and cover crops. The collaboration contributes to General Mills' goal of advancing regenerative agriculture on 1 million acres by 2030, Walmart's aim to protect or restore at least 50 million acres by 2030, and ADM's efforts to empower farmers on millions of acres.
General Mills IncGeneral Mills sources wheat from ADM for products sold through Walmart, advancing its regenerative agriculture goal.
Walmart Inc.Walmart collaborates to accelerate regenerative wheat, supporting its 50 million acre goal.
Archer-Daniels-Midland CompanyADM partners to provide financial incentives and technical support for regenerative wheat, expanding its service business.