Mr. Witoon Suriyawanakul, Chief Executive Officer of Siam Global House Public Company Limited (GLOBAL), revealed at the Thailand Transition event that the company has adopted AI and Cloud technology to revolutionize operations across its 100 branches. The company began implementing its Cloud system at the start of the year, enabling employees to work from anywhere, and has introduced AI into its HR systems, such as facial recognition for attendance and automated job interviews, to make work easier for staff. Amid intense competition and shrinking purchasing power, the company is prioritizing positive cash flow management and continues its plan to expand by 6-8 branches per year, particularly in the lower southern region, which currently covers Songkhla, Pattani, Satun, Phatthalung, and Narathiwat, with plans to expand into Yala province next year, despite challenges from unrest along the border.
Siam Global House Public Company LimitedGLOBAL adopted AI and Cloud technology across its 100 branches to streamline operations and HR.
