Booking Holdings IncEU rules force Google to display competitors like Booking.com before its own travel services, boosting direct-booking traffic.
Google has told Reuters that changes to its European search results, made to comply with the Digital Markets Act and an EU antitrust ruling, degrade the user experience and will cut direct-booking traffic for European businesses. The European Commission fined Google €460 million, about $534 million, in July for favoring its own services in search results, and gave it 60 days to treat third-party services fairly or face penalties of up to 5% of worldwide turnover. Under the new rules, Google must display competitors like Expedia and Booking.com before its own travel services, with one specialized search engine highlighted at the top, followed by two others with fewer details, and a carousel of hotels and airlines below, stripped of real-time prices. Google argues this favors online intermediaries at the expense of local businesses, particularly in vertical search services for travel.
Booking Holdings IncEU rules force Google to display competitors like Booking.com before its own travel services, boosting direct-booking traffic.
Expedia Group Inc.EU rules force Google to display competitors like Expedia before its own travel services, boosting direct-booking traffic.
Alphabet Inc Class CGoogle fined €460M and must change search results, which it says degrades user experience and cuts direct-booking traffic for European businesses.