Alphabet Inc Class CGoogle search visits rose 3% YoY to 2.8B and mobile DAUs grew, but zero-click searches and AI Overviews threaten monetization.
Google's global search traffic held steady in August even as AI rivals posted triple-digit growth, but analysts warn that stable visits no longer guarantee stable monetization. According to Bank of America traffic data, average daily web visits to Google rose 3% year over year to 2.8 billion, while ChatGPT's web traffic declined 5% to 181 million; among AI challengers, Gemini jumped 261%, Meta AI rose 175%, and Claude grew 533%. Google added 3 million daily active mobile users to reach 2.3 billion, compared with ChatGPT's 21 million additions for a total of 469 million. Bank of America analyst Justin Post said the data suggests AI adoption continues to expand the search market while Google search usage remains stable, and noted investor focus on ChatGPT's ads ramp, which has reached a $1 billion annualized revenue run rate. However, SparkToro data shows roughly 68% of US Google searches ended without a click by early 2026, with the share of searches producing any click down nearly 10 percentage points since 2024, and AI Overviews now appearing on about 20% of searches while cutting click-through rates to top organic results by as much as 58%. Google's referrals to publishers have declined by a median of 10% year over year, according to Digital Content Next, raising the question of whether increasingly zero-click search sessions can be monetized as effectively as traditional search.
Alphabet Inc Class CGoogle search visits rose 3% YoY to 2.8B and mobile DAUs grew, but zero-click searches and AI Overviews threaten monetization.
Bank of America CorpBofA's traffic data and analyst Justin Post are cited, but the news is about Google's search trends, not BofA's own business.