Hasbro's Wizards of the Coast segment generated revenues of $582 million in the first quarter of 2026, up 26% year over year, while operating profit climbed 29% to $298 million. The segment's operating margin exceeded 51%, driven by the continued success of Magic: The Gathering, with the Lorwyn Eclipsed release becoming the best-selling premier set in the franchise's history. Management noted that the Universes Beyond collaborations with franchises such as Teenage Mutant Ninja Turtles, Marvel, Final Fantasy, and Avatar: The Last Airbender have become one of the most successful player-acquisition tools in Magic's history. Hasbro reiterated that Wizards, digital gaming, and licensing remain its top investment priorities, with expanding digital platforms like Magic Arena and upcoming AAA game launches creating additional revenue opportunities. The company's stock has gained 23.5% in the past year and currently carries a Zacks Rank of 1, or Strong Buy.
Hasbro IncWizards of the Coast segment revenue surged 26% driven by strong demand for Magic: The Gathering and Universes Beyond collaborations.
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