Intuit Prioritizes New Customers as Big Bets Top 30% of Revenue

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Intuit is prioritizing customer acquisition alongside scaling its major growth initiatives, Chief Financial Officer Sandeep Singh Aujla said at the Goldman Sachs Technology Conference. Aujla said the company's big bets, including moving upmarket in QuickBooks, expanding fintech offerings and growing beyond do-it-yourself tax into assisted tax, have each grown more than 30% and now represent nearly 30% of company revenue. He described the addressable opportunity as $300 billion and said Intuit, which is north of $21 billion in revenue, remains in the early innings. Intuit's fiscal 2027 strategy includes investing in customer acquisition even when those investments pressure near-term revenue per customer, an approach Aujla characterized as a J curve in which initial revenue effects are followed by higher customer lifetime value over time. In tax, Intuit is seeking to be more competitive and transparent on pricing for consumers with adjusted gross income of about $50,000, and on the small-business side it is broadening entry points with QuickBooks Lite and QuickBooks Free. Aujla said Intuit's goal is durable double-digit revenue growth and earnings-per-share growth in the high teens, and he said the greater growth opportunity is assisted tax, where 88% of the market resides.

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Intuit Inc
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Intuit is investing in customer acquisition and broadening entry points (QuickBooks Lite/Free, assisted tax) to grow its big bets, now nearly 30% of revenue.

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