iQIYI reported a commanding first-half 2026 content performance, cementing its position as China's premier streaming destination. The platform accounted for 10 of the 16 newly released long-form dramas that received an S+ rating from Enlightent across the industry, and three dramas surpassed 10,000 on iQIYI's popularity index. Historical romance "Pursuit of Jade" led with a peak popularity index of 10,604 and a 55.1% Enlightent peak viewership market share, while variety show "HAHAHAHAHA 6" set a new peak popularity index record for long-running seasonal IPs and topped Enlightent's variety show chart 68 times. Original Chinese animation viewing duration surged 98% year-on-year, and the micro drama library surpassed 50,000 titles. The results demonstrate iQIYI's scale and creative depth across categories.
iQIYI InciQIYI dominates H1 2026 content metrics with 10 S+ dramas, record variety show performance, and 98% surge in animation viewing duration, indicating strong end-user demand for its content.