JCDecaux has connected 100% of its digital out-of-home inventory to programmatic buying in nine Latin American markets. The rollout covers Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay, meaning programmatic DOOH is now available in every country where the company operates in the region. The offering spans more than 4,600 digital screens that generate an average of 8.2 billion impressions a month, accessible via the VIOOH supply-side platform and integrated with over 50 demand-side platforms worldwide. JCDecaux says the move allows advertisers to plan, buy and optimize campaigns with greater precision and flexibility across streetside, transport and shopping-centre networks.
JC Decaux SAJCDecaux has fully connected its DOOH inventory to programmatic buying across nine Latin American markets, expanding its digital capabilities and advertiser reach.