JC Decaux SA

JCDecaux has renewed its landmark advertising contract with the city of Hamburg for 15 years. The contract, awarded to JCDecaux subsidiary Wall GmbH after a competitive tender, covers 2,200 bus shelters including 1,710 analogue and digital advertising City Light Poster assets. The partnership, which began in 1982, will see the continued digitisation of the city's advertising portfolio and the installation of an additional 400 bus shelters, 100 of which will feature green roofs. Wall will also operate a fully electric fleet in the city by 2028. The contract is subject to Hamburg Parliament approval expected in September.

JCDecaux has connected 100% of its digital out-of-home inventory to programmatic buying in nine Latin American markets. The rollout covers Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay, meaning programmatic DOOH is now available in every country where the company operates in the region. The offering spans more than 4,600 digital screens that generate an average of 8.2 billion impressions a month, accessible via the VIOOH supply-side platform and integrated with over 50 demand-side platforms worldwide. JCDecaux says the move allows advertisers to plan, buy and optimize campaigns with greater precision and flexibility across streetside, transport and shopping-centre networks.