JCDecaux has renewed its landmark advertising contract with the city of Hamburg for 15 years. The contract, awarded to JCDecaux subsidiary Wall GmbH after a competitive tender, covers 2,200 bus shelters including 1,710 analogue and digital advertising City Light Poster assets. The partnership, which began in 1982, will see the continued digitisation of the city's advertising portfolio and the installation of an additional 400 bus shelters, 100 of which will feature green roofs. Wall will also operate a fully electric fleet in the city by 2028. The contract is subject to Hamburg Parliament approval expected in September.
JC Decaux SARenews Hamburg advertising contract for 15 years, securing long-term revenue.
