Coinbase Global IncBase's social strategy failed, trailing rivals in key areas, and the app was handed off.

Jesse Pollak, the Coinbase executive running the Base blockchain, has handed the consumer Base app back to Coinbase and given it to trader Cobie, admitting his bet on onchain social was wrong. Pollak said his 2024-2025 strategy rested on two bets: that builders would drive adoption and that growth would come from onchain social, but the social corner he championed—Farcaster, Zora, miniapps, and creator coins—has in his words 'disintegrated completely,' leaving Base trailing rivals in perps, prediction markets, tokenization, and payments. He publicly apologized, saying 'hopefully we can shut up about content coins now. i was wrong and i'm sorry,' echoing Coinbase CEO Brian Armstrong's earlier comments that Base 'messed up' on content coins. Pollak now wants to build Base into 'the blockchain for global finance,' setting trading, payments, and agents as priorities for 2026, while Cobie will be responsible for trading products at Coinbase, facing competition from Kraken, memecoin apps, Robinhood, and Kalshi.
Coinbase Global IncBase's social strategy failed, trailing rivals in key areas, and the app was handed off.
Robinhood Markets Inc