JetBlue Airways is revamping its price structure in preparation for a new domestic first-class product called BlueFirst. Seats will be divided into three categories—Main economy, more extra-legroom seating, and BlueFirst domestic first class—with customers then selecting from Base, Standard, and Flex fare options within each category. Base tickets include one carry-on bag but no prior seat selection, with changes and cancellations incurring a cost and refunds provided as travel credits, while earning one TrueBlue loyalty point per dollar spent. Standard rates include seat selection, no change or cancellation fees, and three reward points per dollar spent, and Flex fares process refunds to the original payment method. JetBlue is also scrapping its existing Core label, placing budget fares in the Main bucket, while its lie-flat Mint business class will retain only Standard and Flex choices.
JetBlue Airways CorpJetBlue revamps fare options ahead of first-class launch, but impact on revenue and demand is unclear.
TrueBlue Inc