Apple Inc.New CEO faces AI gap and product delays, but also launches foldable iPhone and rebuilt Siri.

John Ternus becomes Apple Inc.'s chief executive officer on Sept. 1, stepping into the role with an immediate product launch cycle and a company under pressure to close the gap with rivals in artificial intelligence. Tim Cook, who led Apple for 15 years, moves to executive chairman on the same date, and Art Levinson becomes lead independent director. Ternus's first major public test comes on Sept. 9, when Apple hosts a product launch event expected to feature its first foldable iPhone, new Apple Watches, and a rebuilt Siri powered by large language models. Apple's AI position is the most consequential issue Ternus inherits, with the company facing criticism over Siri's delayed overhaul and a decision to rebuild Siri using Google's Gemini technology. Ternus also oversees a broader set of hardware products, including AirPods with cameras and smart glasses, some of which have been delayed due to AI software readiness. On his final earnings call, Cook highlighted Apple's on-device AI processing as a strategic advantage, while Ternus is expected to rely on COO Sabih Khan and CFO Kevan Parekh for supply chain and financial challenges, including a persistent chip shortage.
Apple Inc.New CEO faces AI gap and product delays, but also launches foldable iPhone and rebuilt Siri.
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