Kasikorn Thai says Nihao Month 2026 boosts tourism stocks ahead of China's Golden Week

IndustryAnalyst

โดย HoonVision·

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Summary · why it matters

Kasikorn Securities said the Tourism Authority of Thailand is pressing ahead with the Nihao Month 2026 project to stimulate the Chinese tourist market during Golden Week and continuing into the low season. It expects about 250,000 Chinese tourists between September 25 and October 7, 2026, up 24% year on year, generating 11.5 billion baht in revenue, up 37% year on year. Advance bookings for October rose 16% and flight searches increased 24%, reflecting the recovery trend in the Chinese market. The brokerage views this as positive for tourism, hotels, airports, retail and airlines, such as AOT, CENTEL, ERW and AWC, given the likely rise in tourist numbers and spending.

Airports Of Thailand PCL ▲

Asset World Corp Public Company Limited ▲

Central Plaza Hotel Public Company Limited ▲

The Erawan Group Public Company Limited ▲

Impact on stocks 4

Consumer Discretionary▲ · 2 stocks

Central Plaza Hotel Public Company Limited

▲ PositiveDemandrelevance

CENTEL named as a beneficiary of higher Chinese tourist numbers and hotel bookings in Thailand.

The Erawan Group Public Company Limited

▲ PositiveDemandrelevance

ERW cited as a beneficiary of the Chinese tourism recovery and increased hotel demand.

Industrials▲ · 1 stocks

Airports Of Thailand PCL

▲ PositiveDemandrelevance

Nihao Month 2026 expected to bring 250,000 Chinese tourists (+24% YoY), boosting airport traffic for AOT.

Real Estate▲ · 1 stocks

Asset World Corp Public Company Limited

▲ PositiveDemandrelevance

Rising Chinese tourist arrivals and spending during Golden Week benefit AWC's hotels and retail assets.