Kohl's CorporationKohl's launches an AI-powered shopping assistant to enhance back-to-school shopping, potentially driving higher basket sizes and repeat visits.

Kohl's has launched a new back-to-school campaign featuring an AI-powered shopping assistant, alongside community support initiatives benefiting the Boys & Girls Clubs of America. The AI tool aims to help shoppers sort through choices, tailor picks to budgets, and organize lists, while the campaign emphasizes thousands of items priced under $25 to attract value-oriented customers. The company is pairing the tech push with grants to the Boys & Girls Clubs, seeking to blend convenience and charitable giving to influence brand perception and repeat visits. Investors will watch whether the assistant drives higher basket sizes, repeat visits, and improved same-store sales during this key shopping window.
Kohl's CorporationKohl's launches an AI-powered shopping assistant to enhance back-to-school shopping, potentially driving higher basket sizes and repeat visits.